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Greece Telecommunications Report Q3 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 72 pages

Includes 3 FREE quarterly updates

BMI View: We retain our core outlook for the Greek telecommunications market in our Q3 2016 reportupdate Our outlook is based on the stronger performance of the market in 2015, as the mobile marketadded over 685,000 new subscribers in 2015, a healthy number when compared to the 2014 lossesMeanwhile, fixed-line connections contracted at a slower rate than we had previously predicted We remaincautiously optimistic about the Greek market in general The mobile market is highly saturated and otherconcerning trends point towards a shift in low-cost prepaid services, meaning consumers are spending lessThe three major carriers had launched 4G services by the start of 2015 Operators are expected to put agrowing emphasis on the promotion of 3G and 4G subscriptions and services over the next five years as away of winning and retaining customers and boosting revenue

Latest Updates And Industry Developments

- Based on evidence of strong subscriber growth in 2015, we now estimate that Greece had 16242mnmobile subscriptions at the end of the year, up 40% y-o-y and equating to penetration of more than148% We now predict just over 168mn mobile subscriptions and a penetration of 1553% by the endof our new five-year forecast period to 2020

- The primary focus of Greece's three mobile network operators, Cosmote, Vodafone and WIND Hellas,is on the promotion of 3G and 4G LTE services Customer numbers are expected to rise fromapproximately 759mn in 2016 to just over 885mn in 2020

- Using data from Cosmote (formerly OTE) for the first nine months of 2015, we now estimate that Greecehad 4722mn fixed-line subscribers at the end of 2015, down by 10% y-o-y and equivalent to apenetration rate of 431% Similarly, we now estimate that there were 4493mn fixed and mobilebroadband subscriptions at the end of 2015, up by 86% y-o-y This will rise to 509mn by the end of2020, representing penetration of 47%

Table Of Contents

Greece Telecommunications Report Q3 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Telecoms Sector - Historical Data and Forecasts (Greece 2013-2020) 16
Telecoms Risk/Reward Index 17
Industry Risk Reward Index 17
Table: Western Europe Risk/Reward Index, Q3 2016 19
Greece Industry Risk Reward Index 20
Market Overview 22
Market Drivers And Trends 22
Mobile 23
Wireline Voice And Broadband 31
Pay TV/Convergence 33
Regulatory Development 34
Regulatory Overview 34
Table: Greece Regulatory Bodies And Their Responsibilities 34
Legislation And Market Liberalisation 35
Regulatory Developments 35
Competitive Landscape 38
Key Players 38
Table: Key Players - Greece Telecoms Sector 38
Table: Cosmote 38
Table: Vodafone 39
Table: WIND Hellas 40
Company Profiles 41
Forthnet 41
Hellas Online (HOL) 45
Cosmote 48
Vodafone Greece 53
WIND Hellas 57
Demographic Data 61
Demographic Forecast 61
Table: Population Headline Indicators (Greece 1990-2025) 62
Table: Key Population Ratios (Greece 1990-2025) 62
Table: Urban/Rural Population and Life Expectancy (Greece 1990-2025) 63
Table: Population By Age Group (Greece 1990-2025) 63
Table: Population By Age Group % (Greece 1990-2025) 64
Glossary 66
Table: Glossary Of Terms 66
Methodology 68
Industry Forecast Methodology 68
Sources 70
Risk/Reward Index Methodology 70
Table: Risk/Reward Index Indicators 71
Table: Weighting Of Indicators 72

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