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  3. > Roll Royce plc - Strategy Dossier - 2014 - Key Strategies, Plans, SWOT, Trends & Strategic Outlook

1. Strategic Rationale: Strategic Insights into Strategic Positioning, Priorities, Responsiveness and Key Strategies & Plans for Rolls Royce.

The report provides comprehensive insights into the Strategic Positioning, Strategic Priorities, Strategic Responsiveness and Key Strategies & Plans for Rolls Royce plc based on a holistic assessment as well as comprehensive analysis of Business Activities, Strategic Initiatives, Strategic Measures, Business & Strategic Developments and Strategic Moves against the backdrop of an evolving industry landscape & shifting global dynamics.

2. Backdrop & Overview: Demand for Commercial Aircraft Engines is being driven by Significant Growth in Air Traffic & Technological Innovations offering Enhanced Operating Economics while Budgetary Pressures Impact New Aircraft Acquisitions in the Military Segment:

The commercial aircraft engine industry segment is being driven globally by growing fleet replacement demand with significant growth in air traffic besides significant technological innovations being offered by key industry OEMs that are delivering a much more optimized operating economics with a 15%-20% better fuel burn rate and reduced CO2 emissions. The latest engines have in turn been the key demand drivers for latest aircraft programs being introduced by OEMs across the commercial & regional segments respectively, namely, the A320 Neo & the A350XWB aircraft family by Airbus Group and the 737 Max from the Boeing's stable. In the regional segment, the battle amongst Bombardier's C Series & Embraer's E2 Jets intensifies further with the industry moving away from being a traditional duopoly towards oligopoly with the advent of Mitsubishi's MRJ, Sukhoi's SuperJet & the Chinese upcoming regional airliner. The battle for market share amongst aircraft engine manufacturers too has been equally fierce with Pratt & Whitney's Geared Turbofan Engine (GTF) pitted right against the GE Snecma duo with their CFM56 Jet Engine series while Rolls Royce’s Trent 1000 engine series battles it out with GE’s NX engine series over the Boeing 787 Dreamliner program. The military aircraft engines segment, on the other contrary is facing a tougher trajectory with significant defense spending cuts underway across most traditional markets impacting new aircraft acquisitions. The industry OEMs are thus readjusting their strategic focus as well as resource allocation with a shift in focus towards the commercial engine segment aimed at partially offsetting the pressure on defense segment.

3. Scope of Analysis: Strategies, Plans, SWOT, Key Industry Trends & Force Field Analysis

The report provides Key Insights into Strategies & Plans being pursued by Rolls Royce plc.

1. Analysis of Next Generation Engine Design Strategy aimed at Expanding Global Market Share over Medium Term.
2. Strengthening & Expanding Presence in the Global Sustainment Support Business.
3. Continued Steady Expansion of Global Industrial Footprint with Plans to Establish UAE as a Major Regional Aerospace Hub with focus on Strengthening of Regional MRO Network & Component Production as well Sourcing.
(More Strategies & Plans available in the report)

This report on Rolls Royce plc also includes an insightful SWOT framework analysis on the company; which is used extensively for an assessment of the internal as well as external business environment of an organization as part of the strategic planning process. The framework generates a snapshot of the company’s inherent strengths & weaknesses as part of the internal environment assessment and outlines potential growth opportunities as well as threats as part of the external environment assessment.

The report concludes by providing comprehensive insights into the key industry trends, issues, challenges, risk factors besides identifying key driving & restraining forces & assessing their potential degree of impact through a force field analysis followed by industry outlook for 2014.

4. Relevance & Usefulness: Strategic Business & Competitive Analysis, Planning & Decision-Making Process

The report provides insights & inputs to be incorporated into the broader strategic planning & decision making processes and will be essential from a competitive analysis standpoint as well.

The report will be useful for:

-- Competitive Assessment as well as Comprehensive Strategic Business Analysis
-- Assessment of degree of environmental responsiveness as well as strategic orientation
-- Gaining access to Key Inputs for Strategic Planning & Decision-Making Process
-- Identification of opportunities which could be capitalized upon
-- Identification of potential threats in the business environment
-- Analysis of and Insights into key Strategies & Plans being pursued by the company
-- Identifying & highlighting areas for Strategic Changes, Adjustments & Realignment
-- Gaining a Strategic Perspective on the Business & Strategic Outlook for 2014
-- Access to Key Industry Trends, Issues & Challenges, Risk Factors & Industry Outlook for 2014

5. For Whom: Key Decision-Makers across Industry Value Chain

The report would be essential for those having strategic interest in Rolls Royce plc and the Global Commercial/General Aviation Industries & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, Industry & Company Analysts, Private Equity Firms, Venture Capitalists & those associated with the Industry or the Company. The report will also be immensely useful for educators looking for strategic analysis or inputs on the industry or on any of the industry OEMs.

6. Report Highlights: Visual Representation/Orientation with a Slide based Architecture

The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations with visual representation & orientation based on a slide architecture, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.

7. Key Takeaways: Enhances Scope of Utilization/Application with Visual Representation & Saves Time

This PowerPoint architecture based report provides quality analysis, high readability & ease of navigation and saves significant amount of time by saving the end-user the effort of sifting through voluminous pages of text besides enhancing the scope of retention, utilization & application of analysis with visual representation and incorporation of relevant images to support & supplement the analysis.

Table Of Contents

Roll Royce plc - Strategy Dossier - 2014 - Key Strategies, Plans, SWOT, Trends and Strategic Outlook
Section - 1

Business Structure and Snapshot

a) Founded
b) Headquartered
c) Business Segments
d) Employees
e) Revenues
f) Market Capitalization/Ownership Structure
g) Key Executives
h) Shareholding/Ownership Pattern and Structure

Section - 2

Financial Performance Snapshot - 2013 Vs. 2012

- Sales Revenues Growth Trend
- Gross Earnings Growth Trend
- Gross Margin Trend
- Operating Earnings Growth Trend
- Operating Margin Trend
- Profitability Growth Trend
- Net Profit Margin Trend
- Cash Flow from Operations
- RandD Investment Trend
- CAPEX Trend

Section - 3

SWOT Analysis

- Sources of Strengths which could be Leveraged
- Areas of Improvements to Ameliorate and Offset
- Opportunities to Capitalize Upon
- Threats to Mitigate, Negate and Overcome

Section - 4

Key Strategies and Plans

-- Product Portfolio Strategies and Plans
-- Service Level Strategies and Plans
-- Technological and RandD Strategies and Plans
-- Market/Segment Specific Strategies and Plans
-- Corporate Strategies and Plans
-- Sales and Marketing Strategies and Plans
-- Manufacturing/Production Strategies and Plans
-- Business Growth Strategies and Plans - Organic and Inorganic

Section - 5

Strategic Business Outlook for 2014

Section - 6

Force Field Analysis - Global Aircraft Engine Industry

--Driving Forces
--Restraining Forces

Section - 7

Key Industry Trends

Key Issues and Challenges

Risk Factors

Strategic Industry Outlook - 2014

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