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Roll Royce plc - Strategy Brief - 2014 - Key Strategies & Plans

  • March 2014
  • -
  • Noealt Corporate Services
  • -
  • 13 pages

1. Strategic Rationale: Strategic Insights into Strategic Positioning, Priorities, Responsiveness and Key Strategies & Plans for Rolls Royce.

This Strategy Brief Report analyses & provides comprehensive insights into the Strategic Positioning, Strategic Priorities, Strategic Responsiveness and Key Strategies & Plans for Rolls Royce plc based on a holistic assessment as well as comprehensive analysis of Business Activities, Strategic Initiatives, Business & Strategic Developments and Strategic Moves & Measures against the backdrop of an evolving industry landscape & shifting global dynamics.

2. Backdrop & Overview: Demand for Commercial Aircraft Engines driven by Significant Growth in Air Traffic & Technological Innovations offering Enhanced Operating Economics while Budgetary Pressures Impact New Hardware Acquisitions in the Military Segment:

The commercial aircraft engine industry segment is being driven globally by growing fleet replacement demand with significant growth in air traffic besides significant technological innovations being offered by key industry OEMs that are delivering a much more optimized operating economics with a 15%-20% better fuel burn rate and reduced CO2 emissions. The latest engines have in turn been the key demand drivers for latest aircraft programs being introduced by OEMs across the commercial & regional segments respectively, namely, the A320 Neo & the A350XWB aircraft family by Airbus Group and the 737 Max from the Boeing's stable. In the regional segment, the battle amongst Bombardier's C Series & Embraer's E2 Jets intensifies further with the industry moving away from being a traditional duopoly towards oligopoly with the advent of Mitsubishi's MRJ, Sukhoi's SuperJet & the Chinese upcoming regional airliner. The battle for market share amongst aircraft engine manufacturers too has been equally fierce with Pratt & Whitney's Geared Turbofan Engine (GTF) pitted right against the GE Snecma duo with their CFM56 Jet Engine series while Rolls Royce’s Trent 1000 engine series battles it out with GE’s NX engine series over the Boeing 787 Dreamliner program. The military aircraft engines segment, on the other contrary is facing a tougher trajectory with significant defense spending cuts underway across most traditional markets impacting new aircraft acquisitions. The industry OEMs are thus readjusting their strategic focus as well as resource allocation with a shift in focus towards the commercial engine segment aimed at partially offsetting the pressure on defense segment.

3. Relevance & Usefulness: Strategic Business Analysis, Planning & Decision-Making Process

The report provides insights & inputs to be incorporated into the broader strategic planning & decision making processes and will be essential from a competitive analysis standpoint as well.

The report will be useful for:

-- Competitive Assessment as well as Comprehensive Strategic Business Analysis
-- Assessment of degree of environmental responsiveness as well as strategic orientation
-- Gaining access to Key Inputs for Strategic Planning & Decision-Making Process
-- Analysis of and Insights into the overall Strategic Blueprint of the company
-- Identifying & highlighting areas for Strategic Changes, Adjustments & Realignment

4. For Whom: Key Decision-Makers across Industry Value Chain

The report would be essential for those having strategic interest in Rolls Royce plc and the Global Defense & Aerospace and Commercial/General Aviation Industries & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, Industry & Company Analysts, Private Equity Firms, Venture Capitalists & those associated with the Industry or the Company. The report will also be immensely useful for educators looking for strategic analysis or inputs on the industry or on any of the industry OEMs.

5. Report Highlights: Visual Representation/Orientation with a Slide based Architecture

The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations with visual representation & orientation based on a slide architecture, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.

6. Key Takeaways: Enhances Scope of Utilization/Application with Visual Representation & Saves Time

This PowerPoint architecture based report provides high readability & ease of navigation and saves significant amount of time by saving the end-user the effort of sifting through voluminous pages of text besides enhancing the scope of retention, utilization & application of analysis with visual representation and incorporation of relevant images to support & supplement the analysis.

Table Of Contents

Roll Royce plc - Strategy Brief - 2014 - Key Strategies and Plans
Analysis of Key Strategies and Plans:-

-- Product Portfolio Strategies and Plans
-- Service Level Strategies and Plans
-- Technological and RandD Strategies and Plans
-- Market/Segment Specific Strategies and Plans
-- Corporate Strategies and Plans
-- Sales, Marketing and Branding Strategies and Plans
-- Manufacturing/Production Strategies and Plans
-- Business Growth Strategies and Plans - Organic and Inorganic
-- Financial Strategies and Plans

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