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Market Focus: Trends and Developments in the Fragrances Sector in the US

  • January 2014
  • -
  • GlobalData
  • -
  • 38 pages

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Product Synopsis

This report provides a concise overview of the Fragrances market in the US. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the US Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
As the economy continues to recover, higher consumer confidence will be witnessed among high-income consumers who will drive this market, also fuelling the demand for Premium Fragrances. Women consume the most Fragrance products by volume, with older women, those aged 55 and over, being one of the most prominent consumer groups. Heavy consumption of Fragrances is highest amongst Tweens and Early Teens; this is a key segment that the marketers need to sustain.

What are the key drivers behind recent market changes?
A product's success in US Fragrances market will largely be determined by its ability to target consumers' desire to indulge. New Gender Behaviors and Experience seeking are other significant consumer trends driving the US Fragrance market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.

Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.

Market shares are provided for the leading brands and private labels across Fragrances categories.

An overview of packaging trends in the US' Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

A desire to indulge is driving the growth of Premium Fragrances in the US. Consumers like to treat themselves with Fragrances and see them as a key part of their gender identities.

Packaging plays a significant role in attracting customers and adding to the luxury aspect of Fragrance brands. Glass is the preferred packaging material for Fragrances due to its visual properties and ability to transform into aesthetic designs.

The experience seeking and aspirational desires of American consumers are also driving the Fragrances market. Consumers lifestyle choices mean they are looking for Fragrances that they believe will meet their aspirational desires and help affirm their status.

Consumer preference to wear premium branded Fragrances limits the penetration of private label Fragrances in the US.

Key Highlights

Marketers are intensively using social media such as Facebook, Twitter, YouTube, and Instagram to create a buzz among consumers before the launch of new Fragrances.

Direct Sales continue to be a key part of the US Fragrances market, with consumers benefiting from product demonstrations, trials, and customized service, which is often not available through alternative retail channels.

Celebrity-branded Fragrances are commonplace in the US and this trend for celebrity Fragrances is forecast to continue strongly.

Marketers can continue to focus on launching unusual and limited edition Fragrances to support the need for new scents.

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