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  5. > Market Focus: Trends and Developments in the Haircare Sector in the UK

Product Synopsis

This report provides a concise overview of the Haircare market in the UK. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the UK Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Changing Age Structures in the UK providing significant opportunity to marketers for anti-aging and preventive anti-aging Haircare product lines. Rising prices in recent years are passed on to the consumers by CPG manufacturers resulting in greater demand for value for money products.

What are the key drivers behind recent market changes?
Desire to express individuality by using Haircare products are amongst the important motivations impacting sales of Haircare products in the UK. Consumers are becoming more experimental with Haircare and styling routines. Changing age structures are also impacting purchase patterns among UK consumers as the aging population is looking for hair colorants and anti-aging products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the UK's Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions and demography reveals emerging opportunities in the Haircare sector.

Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories.

Market shares are provided for the leading brands and private labels across the Haircare categories.

An overview of packaging trends in the UK's Haircare sector is provided, including primary packaging material and type, packaging closures and outer packaging.

Key Market Issues

Consumers are increasingly looking at private labels as an alternative to brands and are trading -up to premium private label ranges which are available at lower prices than higher priced branded products.

Factors such as aging population and a desire to look attractive are influencing consumers' buying patterns in the UK Haircare market. Marketers are innovating to target grooming conscious consumers. The aging population is significantly driving demand of anti-aging and preventive anti-aging products.

Marketers are shifting the shampoo category from basic hair cleaning products, to value added product lines, by offering convenient and hybrid products to the customers.

Private labels recorded higher growth in the Haircare market than national brands during 2009-2012. The high growth rate is due to the consumers search for better value for money products, which is the leading consumer motivation in the Haircare market.

Key Highlights

Companies are now focusing on adding value to the basic cleansing action of the dry shampoo to offer value added combinations.

Consumers prefer products that provide multiple functionalities and help them to save time and money.

Consumers are increasingly concerned by the health effects of chemicals in Haircare products and see “natural” ingredients as being better for their scalp and hair.

Haircare products marketers are following the skin care market by targeting the older population with anti-aging ranges.

Table Of Contents

Market Focus: Trends and Developments in the Haircare Sector in the UK
Country context
-          UK Haircare market provides significant opportunities to marketers despite rising consumer prices
-          National retail chains dominate Cosmetics and Toiletries product distribution in the UK
-          Hypermarket and Supermarkets account for over a third of the Haircare products sales in the UK
Consumer Overview
-          Financially “Better-Off” consumer group driving volume consumption in the UK
-          Consumers follow medium or heavy frequency consumption of Haircare products in the UK
-          Search for Better Value for Money is the leading motivation while purchasing Haircare products in the UK
-          Desire to have distinct identity and attractive hairstyle with Better Value for Money product is driving product innovation in the UK Haircare market
-          Changing hair needs among aging population and desire to look beautiful influencing purchase behavior in the UK Haircare market
Sector Analysis
-          Hair Colorants and Shampoo are increasing market share in the Haircare market
-          The Haircare sector in the UK is growing; however, fluctuating exchange rates have added complexity to the market
-          Aging hair and style consciousness are driving demand of Hair Colorant in the UK
-          A shift towards functional and value added products is driving growth in the Shampoo category
-          Hair Spray and Styling Spray will drive growth in the Styling Agents category during 2012-2017
Brands and Private Labels
-          Search for Better Value for Money continues to drive growth of Private Label products in the UK
-          Private label brands traditionally associated with low cost basic products are expanding their product range by venturing into premium product lines
-          Pantene leads the Shampoo and Conditioner market share
-          Elnett is the leading styling agents brand in the UK
Packaging Insight
-          Flip/Snap Top continue to be the ideal packaging closure for Haircare products in the UK
-          Growth in Styling Agents category will drive demand of Rigid Plastic and Rigid Metal in the UK
Future Outlook- four key trends in the UK's Haircare sector
-          Marketers are offering hybrid hair care products targeting diverse needs of the UK consumers
Data Appendix and Summary Methodology


Companies Mentioned

Unilever PLC, L'Oreal S.A., Percy and Reed, Alterna Haircare, Chanel S.A., Tara Smith, Tesco ,ASDA ,Morrison's ,

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ref:plp2014

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