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European M2M Outlook

  • March 2014
  • -
  • Frost & Sullivan
  • -
  • 29 pages

Catching the Next Wave


Frost & Sullivan believes that the Machine-to-Machine (M2M) market in Europe progressed well into the growth phase of its product life cycle by the end of 2013. M2M adoption in Europe has become more widespread across more industries beyond automotive and energy. In the last years, the M2M market was also marked by a flurry of entrants, including telecom service providers across the value chain. As a result, M2M SIMs in Europe grew at an annual average growth rate (AAGR) of % during 2009–2013.
During 2013—2018, M2M SIMs are expected to grow at a CAGR of xx%. This is likely to be on account of not only the growth momentum from automotive and energy sectors but also successful business development efforts during the next wave of M2M opportunities within the wider energy industry, industrial automation, and healthcare.
The future of M2M, in the next 5 years, will be characterised by a continued discussion around machine data privacy and security as appropriate in a connected industries scenario. This will strengthen M2M telecom service providers’ leadership if they demonstrate a credible awareness of the associated risks now and in the future. The foray into more industrial environments will also push IT and Operational Technologies (OT) closer. The inevitable IT/OT convergence will also open up opportunities for M2M telecom service providers with a broad IT and communications end-to-end portfolios.


There have been many new developments in M2M in the last few months. This analysis is an update on the M2M market development in Europe in the last eighteen months from second half of 2012 to the end of 2013. This research service is primarily from a telecommunication company’s (telco) perspective, taking stock of its M2M strategies as the market in Europe slowly progresses towards a broader spectrum of industries. As such, the research service is divided into 3 main sections:
1. M2M market update
2. Frost & Sullivan’s M2M forecasts
3. Outstanding issues to be addressed
Frost & Sullivan believes that technologies and stabilising business models are converging to create viable business routes towards building an Internet of Things (IoT) future.

The European Union describes IoT to cover 3 types of communications—‘Things-to-Person’, ‘Thing-to-Thing’, and ‘Machine-to-Machine’. The idea is that the future Internet will enable a wider scope of things or objects that can be assigned a unique IP address that in turn provide intelligence at real time in ‘restricted’ (Intranet of things) or publicly assessable (IoT) environments to achieve business objectives.
Frost & Sullivan uses the phrase ‘smart communities’ to describe a generic space, regardless of its characteristics, where IT and Communication Technology (ICT) becomes a smart enabler to serve members more efficiently in a sustainable manner. Communities are defined by a broad variety of traits—from rural or urban living spaces, to permanent or temporary membership through social networks, and commercial or private.
M2M communication is defined as data sharing between endpoints (electronic devices) and enterprise back-end systems through a wireless, cellular, or wireline communication channel. The endpoint may be used for monitoring, control, and notification, or information sharing and presentation purposes. The level of intelligence at the endpoint or distributed throughout the network could be embedded or tethered to an additional device.

An M2M eco-system is made up of industry participants who provide the goods and services associated with a traditional M2M project. However, the evolution towards smart communities has also triggered a flurry of activities among industry participants as they enhance their portfolio capabilities through generic expansion or acquiring expertise. This study looks at the M2M market opportunity from the perspective of M2M telcos, who are illustrated to be primarily offering connectivity services as illustrated in Exhibit 1. The section that covers an overview of telcos’ M2M strategies reveal that there is a variety in market positioning in the M2M.

Table Of Contents

European M2M Outlook
European M2M Market Update
The M2M eco-system is enriched with new entrants
A Maturing M2M Portfolio
Regulatory Mandates around the Two most Prominent Industries
Wider Enterprise Adoption of M2M Technologies
European M2M Market Forecasts
European M2M Market: Outstanding Issues
The Last Word
Legal Disclaimer
The Frost and Sullivan Story

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