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As Over-the-Top (OTT) services continue to evolve and attract consumers, communication service providers are beginning to evolve as well. Some propose to merge their assets and offerings (e.g., AT&T and DirecTV; Comcast and Time Warner Cable; Charter Communications and Bright House Networks), and all are exploring new partnerships for content and for other OTT services.

Executive Summary

As Over-the-Top (OTT) services continue to evolve and attract consumers, communication service providers are beginning to evolve as well. Some propose to merge their
assets and offerings (e.g., AT&T and DirecTV; Comcast and Time Warner Cable; Charter Communications and Bright House Networks), and all are exploring new partnerships for content and for other OTT services. At a tactical level, service providers—especially cellular (wireless) service providers—continued in 2014 to experiment with new promotions and special pricing offers, hoping to attract subscribers away from competitors in what is, essentially, a saturated market.

Even providers who are not ready to offer no-contract, - day, risk-free bundles, or to pay their competitors’ termination fees to lure away their customers, should at least consider loyalty programs (e.g., Rogers Communications Rogers First RewardsTM) which offer reward points to subscribers.

Wired
Broadband
Wireless
Broadband
Voice, video, and other applications
OTT Services Ride over Broadband

Table Of Contents

North American Consumer Communication Services Bundle Price Tracker: 2015
Executive Summary
Executive Summary

North America
Market Overview
Basic-Premium Cable Bundled Price
Basic-Premium Telco Bundled Price
Cable Pricing Average
Telco Pricing Average

United States
Market Overview
Basic-Premium Cable Bundled Price
Basic-Premium Telco Bundled Price
Cable Pricing Average
Telco Pricing Average

Canada
Market Overview
Basic-Premium Bundled Price
Cable Pricing Average
Telco Pricing Average

Conclusion
Last Word

North America Projections
North America Household Penetration Rate Projections
Certification
Legal Disclaimer

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