Table of Contents
Economic Recovery in Key Markets Pushing Global Sales Upwards
Key Highlights of 2013
Year of Next-11 and African Market Growth and Lackluster BRIC Market performance
•BRIC markets experienced slowdown with India and Russia slowing down considerably, while China and Brazil showed growth, albeit at a much lower rate than in past. Growth in several Next-11 markets, marginally higher North American sales and new opportunities in Africa resulted in a net increase of approximately xxunits over 2012 levels.
Natural Gas Truck Sales Increased in All Major Markets
•Natural gas truck sales increased steadily in North America, China and also moderately in Europe. Proliferation of ISX-G12 engine in North America and gradual establishment of fuelling infrastructure catalyzed rising adoption from regional haulers. Approximately xx Thousand MD-HD natural gas trucks were sold in 2013.
Change in Competitive Landscape Led By Volvo-DFM Partnership
•For the first time Volvo Group overtook Daimler as world’s largest medium-heavy truck seller through a 45 Percent stake in DongFeng. The true impact of this change will be felt in 2014 and beyond. Daimler is focusing on aggressive push in growth markets to reclaim top position.
Platform Strategies Experienced Rapid Implementation
•By the end of 2013, 23 Percent of all medium-heavy duty trucks sold in global markets featured platform based lineage. Platform development activities by of the world’s leading OEMs.
Soft Technologies (non-Powertrain) Experienced Renewed OEM and Market Focus
•Joint development to share development cost and achieving breakthroughs in innovation. Daimler with Renault-Nissan and Tesla; BMW with Toyota; and General Motors with Ford are examples of some key powertrain partnerships.
Top 6 Predictions of 2014
Global Sales to Hit Million as Global Economy Grows in the - Percent Range
•Improvements in North American, Chinese, European markets coupled with possible growth in Indian market to result in xxpercent growth in MD-HD truck sales amounting to xx million units.
Year of Engine Platforms while Diesel Drops to 97 Percent of Total Powertrain Fuel Mix
•Cummins’ global engine platforms, Volvo’s L dual-fuel natural gas engines, FPT/IVECO’s Cursor engine, Navistar’s MD SCR engines will be milestones that will define powertrain market evolution. This year will mark proliferation of global engine platforms. CNG/LNG engines to account for xx Percent of all truck engines featuring in new trucks. Vocational truck platforms to receive boost in 2014.
Fortune at the Middle of the Diamond as New Platforms Vie for Mid-Market Volume Share
•Global OEMs will recalibrate xx recent truck platforms to target mid-level standard truck segment, rather than focusing on low-cost truck segments marking a shift in BRIC market positioning strategies.
Prognostics and Multiplexing Silently Revolutionizing Truck Value Proposition
•Rising proliferation of distributed electronics will create foundation for prognostics (delivering $xxMillion in OE market revenues in 2014 in NA and EU) and drive need for multiplexing, while latently creating foundation for more productive relationships between OEMs and truck owners in future.
New Retailing Strategies Enabled through Digitization and Big Data Leveraging
•Digital retailing initiatives by truck OEMs will range from website based sales optimization to integration of digital marketing within existing dealership models, off-store digitization to lead generation through predictive analytics. Big data will enable several of these new retailing initiatives.
City Trucks Gain OEM Attention as Urban Logistics Reshapes Freight Movement Patterns
•Rise in urban logistics and bricks-and-clicks sales models will lead OEMs towards developing and delivering city logistics enabling medium-heavy duty trucks featuring smaller powertrain footprint, faster loading/unloading access, and better connectivity with fleet hubs and infrastructure.
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