Table of Contents
Mobile Broadband Race Sustains Pressures for Smart Pricing
- Traffic will continue to grow exponentially as both user numbers and data consumption per user will continue to increase.
- Tiered pricing is quasi-omnipresent in Russia. Beyond this, Russian operators use a range of alternative pricing and charging models such as quality of service (QoS)-based or application-specific pricing/charging to monetise their networks and tackle the traffic/cost-revenue divergence challenge. Such purpose-specific models also tend to resonate with subscriber preferences.
- Mobile broadband (MBB) is a key revenue driver for mobile operators in Russia at an expected compound annual growth rate (CAGR) of greater than xx% for 2012 to 2017 whilst the overall Russian mobile communications market is set to experience low single-digit growth.
- The acquisition of Scartel by MegaFon places the operator at the forefront of next-generation LTE and reinforces its overall MBB leadership in Russia.
- Smartphone penetration in Russia lags behind the rest of the world. Operators are working to push smartphones, especially aiming to address the need for increasing smartphone affordability. The limited availability of handsets, supporting frequencies used for LTE in Russia, is a further key barrier to LTE take-up, but this is expected to be eroded in the short term.
•This Frost & Sullivan report provides an overview and analysis of the current state, key trends, and prospects of the Russian MBB market.
•The study is mainly based on secondary research.
•The main secondary sources include annual reports, other reports and presentations by mobile network operators (MNOs) and ICT equipment vendors, studies by industry associations (IAs), and studies by other market observers.
•The research provides the reader with an overview and analysis of state and trends of the Russian MBB market as well as key supply side insights, such as offer structure.
Focus topics are:
oIncreasing pricing differentiation as a tool for tackling the traffic/cost-revenue divergence challenge
oMBB’s pivotal importance for Russian MNO revenues
oEmergence of and prospects for LTE
oDevices and their changing role from growth restraint to growth driver
oUser attitudes towards MBB in Russia
oOperator commercial strategies
Perspective of the Broadband Commission for Digital Development
•In recognition of the heterogeneity of MBB definitions in different countries in terms of specific transmission speeds or specific sets of technologies, in 2010, the Broadband Commission for Digital Development provided a useful perspective of MBB as a cluster of concepts.
•The Commission refers to “broadband inclusively as a network infrastructure capable of reliably delivering diverse convergent services through high-capacity access over a mix of technologies.” It attributes the following key characteristics:
oConsequently enabling simultaneous transmission of data, voice, and video
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