1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > Mobile Broadband in Russia

Mobile Broadband in Russia

  • March 2014
  • -
  • Frost & Sullivan
  • -
  • 62 pages

Summary

Table of Contents

Mobile Broadband Race Sustains Pressures for Smart Pricing

Executive Summary

- Traffic will continue to grow exponentially as both user numbers and data consumption per user will continue to increase.
- Tiered pricing is quasi-omnipresent in Russia. Beyond this, Russian operators use a range of alternative pricing and charging models such as quality of service (QoS)-based or application-specific pricing/charging to monetise their networks and tackle the traffic/cost-revenue divergence challenge. Such purpose-specific models also tend to resonate with subscriber preferences.
- Mobile broadband (MBB) is a key revenue driver for mobile operators in Russia at an expected compound annual growth rate (CAGR) of greater than xx% for 2012 to 2017 whilst the overall Russian mobile communications market is set to experience low single-digit growth.
- The acquisition of Scartel by MegaFon places the operator at the forefront of next-generation LTE and reinforces its overall MBB leadership in Russia.
- Smartphone penetration in Russia lags behind the rest of the world. Operators are working to push smartphones, especially aiming to address the need for increasing smartphone affordability. The limited availability of handsets, supporting frequencies used for LTE in Russia, is a further key barrier to LTE take-up, but this is expected to be eroded in the short term.

Scope

•This Frost & Sullivan report provides an overview and analysis of the current state, key trends, and prospects of the Russian MBB market.
•In terms of user segments, the focus of this study is on business-to-consumer (B2C)*, reflecting strong end-user orientation and perspectives. In terms of value chain stage, the focus is on end-user service provision.

Methodology

•The study is mainly based on secondary research.
•The main secondary sources include annual reports, other reports and presentations by mobile network operators (MNOs) and ICT equipment vendors, studies by industry associations (IAs), and studies by other market observers.

Research output

•The research provides the reader with an overview and analysis of state and trends of the Russian MBB market as well as key supply side insights, such as offer structure.
Focus topics are:
oIncreasing pricing differentiation as a tool for tackling the traffic/cost-revenue divergence challenge
oMBB’s pivotal importance for Russian MNO revenues
oEmergence of and prospects for LTE
oDevices and their changing role from growth restraint to growth driver
oUser attitudes towards MBB in Russia
oOperator commercial strategies

Perspective of the Broadband Commission for Digital Development

•In recognition of the heterogeneity of MBB definitions in different countries in terms of specific transmission speeds or specific sets of technologies, in 2010, the Broadband Commission for Digital Development provided a useful perspective of MBB as a cluster of concepts.
•The Commission refers to “broadband inclusively as a network infrastructure capable of reliably delivering diverse convergent services through high-capacity access over a mix of technologies.” It attributes the following key characteristics:
oAlways-on
oHigh-capacity
oLow latency
oConsequently enabling simultaneous transmission of data, voice, and video

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Wireless network data traffic: worldwide trends and forecasts 2016-2021

Wireless network data traffic: worldwide trends and forecasts 2016-2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"The rate of annual growth worldwide will decline persistently over the forecast period, falling from 78% in 2015 to 30% in 2021." Cellular data traffic growth will continue to be stronger in emerging ...

Western Europe telecoms market: interim forecast update (16 countries) 2016–2021

Western Europe telecoms market: interim forecast update (16 countries) 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Telecoms retail revenue decline in Western Europe will be slower than in previous years, falling at a CAGR of –0.5% between 2016 and 2021." Slower revenue decline in Western Europe is a result of increasing ...

Middle East and North Africa telecoms market: interim forecast update 2016–2021

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.