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Global market review of non-Scotch whiskies – forecasts to 2018

  • March 2014
  • -
  • Just-Drinks/IWSR
  • -
  • 131 pages

Summary

Table of Contents

Non-Scotch whiskies in aggregate represent an enormous and growing category, with Irish whiskey in particular showing real momentum.

This new joint IWSR/just-drinks report provides the latest insight into one of the most dynamic of categories.

Yet despite the positive outlook for the whisk(e)y industry, there are challenges and potential challenges ahead.

The report looks at the most important issues and trends affecting the category - namely:

- premiumisation
- the beginnings of growth again in the US economy
- the impressive growth in Asia and other developing markets
- demand outpacing supply
- increased costs
- reducing alcoholic strength
- new consumers and new occasions


Not forgetting perhaps the most significant development, the introduction of flavour-infused whisk(e)y.

With individual chapters on US, Canadian, Irish, Indian and Japanese whiskies, a round up of developments in the key markets around the globe, profiles of the leading players and over 100 data tables, this report will leave you with the distinct impression that there is a certain energy to this category.

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