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The Market for Medical Devices in EMEA 

  • February 2014
  • -
  • Kalorama Information
  • -
  • 50 pages

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The European, Middle Eastern and African markets represent significant opportunity for makers of medical devices. As part of its coverage, this study: The Market for Medical Devices in EMEA concentrates on the EMEA medical device markets and estimates markets for specific device categories. Included in this review is Europe Middle East and Africa.

There are specific device market estimates for the following countries and regions:

Europe
Africa
Middle East
Germany
France
UK
Italy
Other Europe
Israel
Iran
UAE
Jordan
Saudi Arabia
South Africa
Egypt

The EMEA market for medical devices is highly competitive in nature. The industry has witnessed the usual business cycles of low and high profitability as well as high and low demand. Overall, this industry remains stable owing to the relatively inelastic nature of demand from diseased patients. But various trends in its external environment, such as government regulations, buyers’ increasing bargaining power, and increasing competition, are hurting profits. The industry continues its transition toward consolidation. This will help the participants, although fewer in number, to wield more power. Although not radically innovative in nature, small improvements in products are helping customers and industry players as well. There continues a high reliance on relationship-based marketing. Establishing a sound relationship with distributors also helps, as manufacturers are able to leverage their relationships with distributors and home health agencies to move their products.

Each region and specific country within that region was subsegmented into main medical device categories including:

Orthopedic
Cardiovascular
Gynecology (GYN) and urinary
Respiratory
Gastrointestinal and General Surgery
Imaging
IVD
Neurology and Other

MARKET SUMMARY

All market data pertains to the EMEA market at the manufacturers’ level. Data are expressed in current U.S. dollars. The market was further segmented by select countries such as Germany, France, UK, Italy, Israel, Iran, Jordan, Saudi Arabia, UAE, South Africa, Egypt and others. The base year for data was 2013. The forecast data are provided for each of the years 2013 and 2018. Base year and forecast data are provided for each market segment.

The information and analysis presented in this report are based on extensive interviews with senior management of top companies in the market for medical devices. Background information was obtained from a comprehensive search of published literature and reports obtained from various government, business, medical trade, and international journals. Key information from published literature was used to conduct interviews with over 13 industry executives and product managers to validate and obtain expert opinion on current and future trends in the EMEA medical device arena. Interviews were also used to confirm and/or adjust market size estimates, as well as in formulating market projections. Forecast growth was based on population and healthcare spending trends.

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