1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Global Context Advertising Trends Industry

Global Context Advertising Trends Industry

  • January 2014
  • -
  • Global Industry Analysts
  • -
  • 8 pages

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services based on the content currently viewed by the user.

The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the advantages Context advertising presents to advertisers in ensuring the effectiveness of their marketing campaigns. In addition, 10 companies operating in the Contextual Advertising arena worldwide including Ataxo Czech Sro, Baidu.com Inc., Google Inc., Mail.Ru Group Ltd., Microsoft Corp., Moat Inc., Rambler, Runner, Yahoo Inc., and Yandex NV are profiled.

Table Of Contents

Global Context Advertising Trends Industry

1.CONTEXT ADVERTISING - A MARKET OVERVIEW

A Prelude

Context Advertising - Introduction

Context Advertising - Advantages

Market Scenario

Table 1: Contextual Advertising Spending in the US (2012-2017) in US$ Million

Table 2: Contextual Advertising Market in Europe (2012-2017) in € Million

Table 3: Contextual Advertising Market in Russia (2012-2017) in US$ Million

Table 4: Contextual Advertising Market by Company in Russia (2012) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others

2.RECENT INDUSTRY ACTIVITY

Akado Introduces Yandex PPC Advertising Service

Yahoo! Signs Agreement with Google

Yandex Offers Option of Adding Images in Contextual Ads on Yandex Advertising Network

Rambler Media Purchases Remaining Interest in Begun

Yahoo! Inks Agreement with Media.net

Rambler and Yandex Ink Agreement

Clear Channel Radio Announces Availability of Contextual Ads for Broadcast Radio

3.MARKET PARTICIPANTS

Ataxo Czech Sro (Czech Republic)

Baidu.com, Inc. (China)

Google, Inc. (USA)

Mail.Ru Group Ltd. (Russia)

Microsoft Corporation (Bing) (USA)

Moat, Inc. (USA)

Rambler (Russia)

Runner (Russia)

Yahoo, Inc. (USA)

Yandex NV (The Netherlands)

4.APPENDIX



View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

Advertising has always been among the top in terms of budgets allocated by the companies and would continue to do so in order to be more competitive amidst today’s cut-throat competition. Traditional ...

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

  • $ 3900
  • Industry report
  • November 2016
  • by Occams

The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.