1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > Multiple Mobile Identities Strategies: Dual-SIM Phones, Virtual Numbers and Offers for Travelers

Multiple Mobile Identities Strategies: Dual-SIM Phones, Virtual Numbers and Offers for Travelers

  • August 2013
  • -
  • GlobalData
  • -
  • 37 pages

Summary

Table of Contents

Search Inside

Summary
Mobile subscribers are increasingly adopting multiple mobile profiles, and operators are beginning to respond to user needs with new and innovative products and services. This Insider Report examines various ways in which operators can respond to the situation and the merits of these approaches. It presents case studies of operators including Airtel and Tigo Rwanda as well as pure plays Movirtu and OneSimCard, examining how these market participants approach the multiple mobile identities opportunity. It concludes with recommendations.

Key Findings
Demand for multiple mobile profiles presents sizable opportunities in both developing and developed markets. In emerging markets, using more than one SIM is common and is mainly driven by bargain hunting. In Botswana, for instance, the number of subscriptions reached 152% of the population in 2012, even though only 66% of the population used mobile phones, meaning that most mobile users held more than one SIM card. As for developed markets, people there are trying to find a way of using their mobile phones affordably when they travel and often have a second number for the sake of convenience. Everywhere, mobile subscribers are increasingly adopting multiple mobile profiles, and operators are beginning to respond to user needs with new and innovative products and services. This Insider Report will examine various ways in which operators can respond to the situation and the merits of these approaches. Demand for multiple mobile identities is different in developing and developed countries. Generally, in developed markets a strategy of supplementing existing services with value-added services is used most widely, while users in developing markets will be more sensitive to offers that can improve their daily lives. This Insider presents case studies of operators including Airtel and Tigo Rwanda as well as the pure plays Movirtu and OneSimCard, examining how these different market participants approach the multiple mobile identities opportunity. We conclude with some recommendations.

Synopsis
NA

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Top 10 Telecom Technologies - Forecast to 2021

Top 10 Telecom Technologies - Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Reduction in queuing & transaction time and increased convenience in making low value payments are driving the contactless payment market” The contactless payment market is estimated to grow from ...

Consumer smartphone analytics 2016: communication services

Consumer smartphone analytics 2016: communication services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"The decline in time spent in dedicated communication apps should act as a wake-up-call to the telco industry." This report analyses real-world smartphone usage data to answer urgent questions about the ...

Worldwide Voice and Text Messaging Communications Platform-as-a-Service Forecast, 2017-2021

Worldwide Voice and Text Messaging Communications Platform-as-a-Service Forecast, 2017-2021

  • $ 4400
  • Industry report
  • March 2017
  • by IDC

This IDC study forecasts the worldwide voice and text messaging communications platform-as-a-service market to grow from $867 million in 2016 to $8.2 billion in 2021. The voice and text messaging CPaaS ...

European Telecom Sector Benchmark

December 2016 $ 3450

ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.