Cadena Comercial OXXO’s main strategy is constant expansion. OXXO has developed a complex system to evaluate potential new stores, the right product mix and most convenient format. This system combines demography, data from nearby stores and consumer profiles to improve on its performance store by store. Such a detailed strategy helped it to open more than 1,000 sites/outlets in 2012 reaching 10,567 stores by the end of that year. In 2013 the chain continued to expand in large cities, and it is...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Cadena Comercial OXXO SA de CV in Retailing (Mexico) CADENA COMERCIAL OXXO SA DE CV IN RETAILING (MEXICO) Euromonitor International March 2014
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 CADENA COMERCIAL OXXO SA DE CV: Key Facts Summary 2 CADENA COMERCIAL OXXO SA DE CV: Operational Indicators Internet Strategy Company Background Chart 1 Cadena Comercial OXXO SA DE CV: OXXO, Convenience Stores in Mexico City Private Label Summary 3 CADENA COMERCIAL OXXO SA DE CV: Private Label Portfolio Competitive Positioning Summary 4 CADENA COMERCIAL OXXO SA DE CV: Competitive Position 2013