CTI Cía Tecno Industrial (an Electrolux company since 2011) is expanding its product range in most categories to capture a larger share of higher-priced products, and to continue attracting middle- to low-income consumers. At the same time, it continues to focus on its relationships with the main distributors, securing the best locations in stores and permanently participating in promotions, discounts and bundling. This way, it expects to continue positioning its Somela, Fensa and Mademsa brands...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
CTI CÃa Tecno Industrial SA in Consumer Appliances (Chile) CTI CÃA TECNO INDUSTRIAL SA IN CONSUMER APPLIANCES (CHILE) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES Strategic Direction Key Facts Summary 1 CTI CÃa Tecno Industrial SA: Key Facts Summary 2 CTI CÃa Tecno Industrial SA: Operational Indicators Production Competitive Positioning Summary 3 CTI CÃa Tecno Industrial SA: Competitive Position 2016