Asogem Nederland’s strategy is to remain a distributor and importer of international brands in consumer appliances and focus on marketing its stronger brands in the Netherlands. The company distributes its products through store-based retail chains including BCC and MediaMarkt and pure internet players such as Coolblue.nl and Wehkamp.nl. The company’s brands are relatively unknown and the company is focusing on increasing consumer awareness of the brands it carries, especially Beko. This brand...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage:Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Asogem Nederland BV in Consumer Appliances (Netherlands) ASOGEM NEDERLAND BV IN CONSUMER APPLIANCES (NETHERLANDS) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Asogem Nederland BV: Key Facts Production Competitive Positioning Summary 2 Asogem Nederland BV: Competitive Position 2016