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Asogem Nederland BV in Consumer Appliances (Netherlands)

  • January 2017
  • -
  • Euromonitor International
  • -
  • 3 pages


Table of Contents

Asogem Nederland’s strategy is to remain a distributor and importer of international brands in consumer appliances and focus on marketing its stronger brands in the Netherlands. The company distributes its products through store-based retail chains including BCC and MediaMarkt and pure internet players such as Coolblue.nl and Wehkamp.nl. The company’s brands are relatively unknown and the company is focusing on increasing consumer awareness of the brands it carries, especially Beko. This brand...

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Product coverage:Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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