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Apoteket AB in Consumer Health (Sweden)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

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Rather than rapidly expanding its retail network with the opening of new outlets, chemists/pharmacies chain Apoteket AB is instead focusing on organic growth through its existing outlet network, for example by developing its Apoteket private label range and the Apofri brand, which it has developed in close cooperation with Apofri AB. Apoteket´s ambition is to offer a growing and increasingly diverse portfolio of reliable products at prices that represent good value for money. The state-owned...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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