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Corporate Strategies in Small Appliances: The Shopping Spree Continues

  • March 2014
  • -
  • Euromonitor International
  • -
  • 38 pages

The shopping spree that started after the economic crisis, continued in 2012 and 2013 in small appliances. A sluggish market forced manufacturers seeking growth to look beyond traditional categories and market segments, many using acquisition as an entry tool. Accessing different consumer segments, manufacturing capacity, distribution networks or local know-how to gain long-term growth became more important than just gaining market share.

Euromonitor International's Corporate Strategies in Small Appliances: The Shopping Spree Continues global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Corporate Strategies in Small Appliances: The Shopping Spree Continues
Corporate Strategies in Small Appliances: The Shopping Spree Continues
Euromonitor International
March 2014
Introduction
The Operating Environment
Competitive Situation
Future Prospects

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