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McNeil Sweden AB in Consumer Health (Sweden)

  • April 2015
  • -
  • Euromonitor International
  • -
  • 3 pages

McNeil Sweden AB is expected to continue emphasising its strong brands by focusing on marketing and developing solid distribution and innovative products. One of its strongest brands, Nicorette, will continue to enable it to have a competitive advantage, especially outside the pharmacy channel. The brand is leveraged through a wide product portfolio stretching across gum, lozenges, inhalators, patches and other NRT. McNeil will also continue to manufacture brands, such as Treo and Magnecyl, for...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

McNeil Sweden AB in Consumer Health (Sweden)
MCNEIL SWEDEN AB IN CONSUMER HEALTH (SWEDEN)
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 McNeil Sweden AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 McNeil Sweden AB: Competitive Position 2014












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