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Wound Care in Sweden

  • October 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Wound care in Sweden is characterised by a sizeable private label presence. This limits value sales growth as the strength of private label ensures a high degree of price competition. This is all the more true as consumers do not see the point in paying the premium charged by brands, especially as private label products are becoming more sophisticated.

Euromonitor International’s Wound Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wound Care in Sweden
WOUND CARE IN SWEDEN
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2011-2016
Table 2 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Wound Care: % Value 2012-2016
Table 4 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 5 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Executive Summary
Further Positive Value Growth Registered in 2016
Rising Health Awareness Supports Growth
Fragmented Competitive Environment
Distribution Split Between A Number of Channels
Onwards and Upwards
Key Trends and Developments
Lifestyle Habits Give Rise To Obesity Concerns
Growing Demand for Snus
New Consumers Demanding More Sophisticated Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources












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