Table of Contents
In view of the recently adopted and upcoming emission norms in all key global automotive markets, the passenger-vehicle powertrain landscape is set to witness a change in OEM strategies and technology adoption. The 2014 global powertrain study begins by presenting the top powertrain market predictions for 2014, including the decline of diesel market share in Europe, after which the top highlights of 2013 are discussed. The study continues with detailed powertrain unit forecasts by OEM/powertrain mix in key global markets and also provides technology forecasts for 2014. The research covers the key powertrain product introductions for 2014 before discussing conclusions and presenting the future outlook.
Top 6 Predictions of 2014
Year of High Speed Transmissions
Global OEMs* are adopting high-speed transmissions as a means of enhancing fuel economy. In 2014, the global unit shipment for 8-, 9- and 10-speed transmissions, cumulatively, will reach xx million (e.g., Audi is expected to introduce an 8-speed S-Tronic).
The Comeback of EVs—Especially in the Luxury Vehicle Space
The global market for EVs is expected to grow to over 260,000 units by 2014. The introduction of the BMW i3 in 2013, Tesla’s progress in 2013, and expected vehicles from Porsche and Daimler in 2014 are expected to add to this growth. A total of 4-6 EV launches are expected in 2014.
Diesel Goes Downhill—CNG to Gain
Diesel share in Europe is expected to decline post Euro 6 implementation by about xx- % in 2014.
Compressed natural gas (CNG) is expected to gain market especially in Italy and Germany. OEMs are also looking at home-charging solutions, although these are not likely to enter the market.
World’s First Serial Production of a Fuel Cell Car
A global OEM (Hyundai or Toyota) is expected to serial produce a fuel cell car in 2014, although in limited numbers, about xx- units.
Reduction in Cylinder Count Reaching Limits
2-cylinder engines are expected to be the limit in 2014, and this is expected to be a niche application limited to about xx units, specific to OEM strategies, applicability, and vehicle portfolio.
Euro 7 to Drive OEM Future Powertrain Roadmaps
Every key automotive market has recently witnessed or is preparing to take-up newer, more stringent
emissions norms. The focus on innovation and uptake of exhaust after-treatment technologies is expected
to dominate the global market.
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