1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends

Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector

  • February 2014
  • 36 pages
  • Ken Research Private Limited
Report ID: 2061542

Summary

Table of Contents

EXECUTIVE SUMMARY

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector’ presents a comprehensive analysis of market size by value of online advertisement in Qatar. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

The Qatar online advertising industry has grown at a robust CAGR of 85.6% during 2007-2012, registering a market size of USD ~ million in 2012. Internet usage in Qatar has changed the way people work and live in the country. The platform has opened multiple opportunities for businesses and individuals to reach a vast and diverse population. The Supreme Council of Information and Communication Technology (ICT Qatar) has taken various initiatives in order to promote broadband penetration in the country. The online advertising spending in Qatar is majorly concentrated in four industries namely, telecom services, banking and finance, automotive industry and real estate and property, which together accounted for 50.0% of the overall online advertising spending in the country in 2012. The largest spending in the online advertising industry was on the display advertisements, contributing ~% of the share in 2012, growing from ~% in 2007. Search advertisements held the second position with ~% while mobile advertising has been the third largest segment of online advertising in the country and accounted for a share of 10.0% in 2012. Video advertising and sponsorship advertising accounted for 5.0% each in 2012 while lead generation contributed only about 2.0% of the industry in 2012. The leading advertising agencies of the country include Agency 222, Universal Media and Frame Communications while the majority of advertisements are displayed on international platforms such as Facebook, Twitter, Google and Yahoo.

The Qatar online advertising has a promising foundation and sophistication needed to further expand the market in the coming years. Currently, the large companies in the country have a greater focus and a robust presence in the digital platform. However, in the coming years, smaller firms would also explore online advertising medium, as going online would become even more economically viable. In the coming years, with use of fiber optic connections, users will be able to enjoy a greater variety of interactive content, which would further the success of internet marketing campaigns in the country. The spending on online advertising in the country is expected to reach USD ~ million in 2017, representing a CAGR of USD 40.1% during 2012-2017.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Qatar online advertising market in terms of value during 2007 - 2012
- Qatar online advertising market segmentation by type of advertisement (display, search, lead generation, sponsorship, mobile and video advertising)
- Qatar online advertising market segmentation by spending on industry (banking, real estate, telecom services, automotive and others)
- Qatar online search, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value during 2007-2012
- Competitive landscape players operating in online advertising market of Qatar in search, display and video advertising. (for platforms such as Google, Facebook) and leading advertising agencies such as Agency 222, Universal Media, and Frame Communications)
- Future projections and macro economic factors of Qatar online advertising.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Online Advertising Market Analysis & Trends - Industry Forecast to 2025

  • $ 4200
  • Industry report
  • March 2017
  • by Accuray Research LLP

The Global Online Advertising Market is poised to grow at a CAGR of around 12.8% over the next decade to reach approximately $462.7 billion by 2025. This industry report analyzes the market estimates and ...

Advertising, Public Relations, And Related Services Market Global Report 2017

  • $ 4000
  • Industry report
  • June 2017
  • by TBRC Business Research

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The USA ...

Worldwide Advertising Software Revenue Forecast, 2017-2021

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.