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EXECUTIVE SUMMARY

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector’ presents a comprehensive analysis of market size by value of online advertisement in Qatar. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

The Qatar online advertising industry has grown at a robust CAGR of 85.6% during 2007-2012, registering a market size of USD ~ million in 2012. Internet usage in Qatar has changed the way people work and live in the country. The platform has opened multiple opportunities for businesses and individuals to reach a vast and diverse population. The Supreme Council of Information and Communication Technology (ICT Qatar) has taken various initiatives in order to promote broadband penetration in the country. The online advertising spending in Qatar is majorly concentrated in four industries namely, telecom services, banking and finance, automotive industry and real estate and property, which together accounted for 50.0% of the overall online advertising spending in the country in 2012. The largest spending in the online advertising industry was on the display advertisements, contributing ~% of the share in 2012, growing from ~% in 2007. Search advertisements held the second position with ~% while mobile advertising has been the third largest segment of online advertising in the country and accounted for a share of 10.0% in 2012. Video advertising and sponsorship advertising accounted for 5.0% each in 2012 while lead generation contributed only about 2.0% of the industry in 2012. The leading advertising agencies of the country include Agency 222, Universal Media and Frame Communications while the majority of advertisements are displayed on international platforms such as Facebook, Twitter, Google and Yahoo.

The Qatar online advertising has a promising foundation and sophistication needed to further expand the market in the coming years. Currently, the large companies in the country have a greater focus and a robust presence in the digital platform. However, in the coming years, smaller firms would also explore online advertising medium, as going online would become even more economically viable. In the coming years, with use of fiber optic connections, users will be able to enjoy a greater variety of interactive content, which would further the success of internet marketing campaigns in the country. The spending on online advertising in the country is expected to reach USD ~ million in 2017, representing a CAGR of USD 40.1% during 2012-2017.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Qatar online advertising market in terms of value during 2007 - 2012
- Qatar online advertising market segmentation by type of advertisement (display, search, lead generation, sponsorship, mobile and video advertising)
- Qatar online advertising market segmentation by spending on industry (banking, real estate, telecom services, automotive and others)
- Qatar online search, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value during 2007-2012
- Competitive landscape players operating in online advertising market of Qatar in search, display and video advertising. (for platforms such as Google, Facebook) and leading advertising agencies such as Agency 222, Universal Media, and Frame Communications)
- Future projections and macro economic factors of Qatar online advertising.

Table Of Contents

Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector
TABLE OF CONTENTS

1. Qatar Online Advertising Market Size and Introduction, 2007-2012
2. Qatar Online Advertising Market Revenue Models, 2012
3. Qatar Online Advertising Market Segmentation by Type of Industry, 2012
4. Qatar Online Advertising Market Segmentation by Type of Advertisement, 2007-2012
4.1. Market Size of Different segments in the Qatar Online Advertising Market
4.1.1. Qatar Online Display Advertisment Market, 2007-2012
4.1.2. Qatar Online Search Advertisment Market, 2007-2012
4.1.3. Qatar Mobile Advertisment Market, 2007-2012
4.1.4. Qatar Video Advertisement Market, 2007-2012
4.1.5. Qatar Online Sponsorship Advertisement Market, 2007-2012
4.1.6. Qatar Online Lead Generation Advertisement Market, 2007-2012
4.1.7. Qatar Other Online Advertisement Market, 2007-2012
5. Market Share of Major Players in Qatar Online Advertising Market, 2012
5.1. Market Share of Major Players in Qatar Online Search Advertising Market, 2012
5.2. Market Share of Major Players in Qatar Online Display Advertising Market, 2012
5.3. Market Share of Major Players in Qatar Video Advertising Market, 2012
6. Competitive Landscape of Major Players in Qatar Online Advertising Industry
7. Qatar Online Advertisement Market Future Outlook and Projections, 2013-2017
8. Macro Economic Indicators of Qatar Online Advertising Industry, 2007-2017
8.1. Gross Domestic Product of Qatar, 2007-2017
8.2. Internet Users in Qatar, 2007-2017
8.3. Mobile Subscribers in Qatar, 2007-2017
8.4. E-Commerce Industry in Qatar, 2007-2017
8.5. Average Online Time Spent in Qatar, 2007-2017
8.6. M-Commerce Market in Qatar, 2007-2017
9. Appendix
9.1. Market Definitions
9.2. Abbreviations
9.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
9.4. Disclaimer

LIST OF FIGURES

Figure 1: Qatar Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012
Figure 2: Market Share of Major Players in Qatar Online Search Advertising on the Basis of Spending in Percentage, 2012
Figure 3: Market Share of Major Players in Qatar Online Display Advertising (Google, Facebook, Yahoo/Maktoob, Twitter) on the Basis of Spending in Percentage, 2012
Figure 4: Market Share of Major Players in Qatar Video Advertising on the Basis of Spending in Percentage, 2012
Figure 5: Qatar Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017
Figure 6: Gross Domestic Product of Qatar in USD Million, 2007-2017
Figure 7: Internet Users in Qatar in Million, 2007-2017
Figure 8: Mobile Subscribers in Qatar in Million, 2007-2017
Figure 9: E-Commerce Industry in Qatar USD Million, 2007-2017
Figure 10: Average Online Time Spent in Qatar per Day in Hours, 2007-2017
Figure 11: M-Commerce Industry in Qatar in USD Million, 2007-2017

LIST OF TABLES

Table 1: Cost of Revenue Models in Qatar Online Advertising Industry in USD, 2012
Table 2: Qatar Online Advertising Market Spending by Type of Industry (Banking and Finance, Telecom Services, Real Estate and Properties, Automotive) in USD Million and Contribution on the Basis of Spending in Percentage, 2012
Table 3: Qatar Online Advertising Market Segmentation by Type of Advertisement (Display, Search, Mobile Advertisement, Digital Video, Sponsorship Advertisement, Lead Generation) on the Basis of Spending in Percentage, 2007-2012
Table 4: Market Size of Different Types of Online Advertisements (Display, Search, Mobile Advertisements, Digital Video, Sponsorship Advertisement, Lead Generation) on the Basis of Spending in USD Million, 2007-2012
Table 5: Competitive Landscape of Major Companies in the Qatar Online Advertising Industry
Table 6: Qatar Online Advertising Market Future Projections by Type of Advertisement (Display, Search, Mobile Advertisement, Digital Video, Sponsorship Advertisement, Lead Generation) on the Basis of Spending in USD Million, 2013-2017
Table 7: Primary Reasons for People Spending Time Online in Percentage, 2012
Table 8: Correlation Matrix for Qatar Online Advertising Market
Table 9: Regression Coefficients Output

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