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EXECUTIVE SUMMARY

The industry research publication titled ‘Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending’ presents a comprehensive analysis of market size by value of online advertisement in Saudi Arabia. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

The overall advertising expenditure reached USD ~ million in 2012. However, the internet advertisement expenditure reached ~ million in 2012 from USD ~ million in 2007 representing a growth of 81.1% during 2007-2012. Highest increase in the internet advertising spending was observed in the year 2008 and 2009, mainly due to increased broadband subscriptions in the country, which grew at a rate of almost 60.0% in 2009. The Saudi Arabia online advertising industry is also segmented into six major categories namely display advertising and video advertising, search advertising, mobile advertising, lead generation, email and others. The largest contributing segment was display and video advertising which together contributed ~% share in 2012, growing from ~% share in 2007. Search advertising held the second position with a contribution of ~% in 2012, growing from 15.0% in 2007. Segments such as lead generation and e- mail advertising have maintained minimal contributions in the industry. The leading industry contributors in the Saudi Arabia online advertising industry included telecom services, automotive, banking, finance, health and beauty which together accounted for 40.0% of the share in 2012. The leading online advertising industry of Saudi Arabia include players such as Starcom, Mindshare and Initiative which had a share of ~%, ~% and ~% respectively in 2012. The leading online platforms of the country included Google, Facebook, Twitter in display advertising while YouTube had the largest share in video advertising.

The Saudi Arabia online advertising industry would reach USD ~ million by 2017, mounting at a CAGR of 38.1% during 2012-2017. The unique viewing habits and demographics of the country along with a smaller size of the market represent a budding potential of the untapped market. In the years following 2013, the largest contributing segment in the Saudi Arabian online advertising space would continue to be display advertisement and video advertising, with a contribution of ~% in 2017. The spending on this segment would grow to USD ~ million in 2017 with a CAGR of 36.4% during 2012-2017.
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KEY TOPICS COVERED IN THE REPORT

- The market size of the Saudi Arabia online advertising market in terms of value during 2007-2012
- Saudi Arabia online advertising market segmentation by type of advertisement (display, video, search, lead generation, email and others)
- Saudi Arabia online advertising spending market segmentation by industry (banking, real estate, telecom services, health and beauty and others)
- Saudi Arabia online display and video, search, lead generation, email and others advertising market size in terms of value during 2007-2012
- Competitive landscape of major players operating in online advertising market of Saudi Arabia in search, display and video advertising. (for both platforms such as Google, Facebook) and leading advertising agencies such as Starcom, Initiative, Mindshare and others)
- Future projections and macro economic factors of Saudi Arabia online advertising.

Table Of Contents

Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending
TABLE OF CONTENTS

1. Saudi Arabia Online Advertising Market Size and Introduction, 2007-2012
2. Saudi Arabia Online Advertising Market Revenue Models, 2012
3. Saudi Arabia Online Advertising Market Segmentation by Type of Industry, 2012
4. Saudi Arabia Online Advertising Market Segmentation by Type of Advertisement, 2007-2012
4.1. Market Size of Different Segments in the Saudi Arabia Online Advertising Market
4.1.1. Saudi Arabia Online Display and Video Advertisment Market, 2007-2012
4.1.2. Saudi Arabia Online Search Advertisment Market, 2007-2012
4.1.3. Saudi Arabia Mobile Advertisment Market, 2007-2012
4.1.4. Saudi Arabia Online Lead Generation Advertisment Market, 2007-2012
4.1.5. Saudi Arabia E-Mail Advertsement Market, 2007-2012
4.1.6. Saudi Arabia Others Advertisement Market, 2007-2012
5. Market Share of Major Players in Saudi Arabia Online Advertising Market, 2012
5.1. Market Share of Major Players in Saudi Arabia Online Search Advertising Market, 2012
5.2. Market Share of Major Players in Saudi Arabia Online Display Advertising Market, 2012
5.3. Market Share of Major Players in Saudi Arabia Video Advertising Market, 2012
5.4. Market Share of Major Advertising Agencies in Saudi Arabia Online Advertising Market, 2012
6. Competitive Landscape of Major Players in Saudi Arabia Online Advertising Industry
7. Saudi Arabia Online Advertisement Market Future Outlook and Projections, 2013-2017
8. Macro Economic Indicators of Saudi Arabia Online Advertising Industry, 2007-2017
8.1. Gross Domestic Product in Saudi Arabia, 2007-2017
8.2. Internet Users in Saudi Arabia, 2007-2017
8.3. Mobile Subscribers in Saudi Arabia, 2007-2017
8.4. E-Commerce Industry in Saudi Arabia, 2007-2017
8.5. Average Online Time Spent in Saudi Arabia, 2007-2017
8.6. M-Commerce Industry in Saudi Arabia, 2007-2017
9. Appendix
9.1. Market Definitions
9.2. Abbreviations
9.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
9.4. Disclaimer

LIST OF FIGURES

Figure 1: Saudi Arabia Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012
Figure 2: Market Share of Major Players in Saudi Arabia Online Search Advertising (Google, Yahoo, Bing) on the Basis of Spending in Percentage, 2012
Figure 3: Market Share of Major Players in Saudi Arabia Online Display Advertising (Google, Facebook, Twitter, Yahoo/Maktoob) on the Basis of Spending in Percentage, 2012
Figure 4: Market Share of Major Players in Saudi Arabia Video Advertising on the Basis of Spending in Percentage, 2012
Figure 5: Market Share of Major Advertising Agency in Saudi Arabia Online Advertising (Starcom, Mindshare, Initiative, Universal Media, Drive Direct) on the Basis of Revenue in Percentage, 2012
Figure 6: Saudi Arabia Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017
Figure 7: Gross Domestic Product of Saudi Arabia in USD Million, 2007-2017
Figure 8: Internet Users in Saudi Arabia in Million, 2007-2017
Figure 9: Mobile Subscribers in Saudi Arabia in Million, 2007-2017
Figure 10: E-Commerce Industry in Saudi Arabia in USD Million, 2007-2017
Figure 11: Average Online Time Spent in Saudi Arabia per Day in Hours, 2007-2017
Figure 12: M-Commerce Industry in Saudi Arabia in USD Million, 2007-2017

LIST OF TABLES

Table 1: Primary Reasons for People Spending Time Online in Percentage, 2012
Table 2: Cost of Revenue Models in Saudi Arabia Online Advertising Industry in USD, 2012
Table 3: Saudi Arabia Online Advertising Market Spending by Type of Industry in USD Million and Contribution on the Basis of Spending in Percentage, 2012
Table 4: Saudi Arabia Online Advertising Market Segmentation by Type of Advertisement (Display, Search, Mobile, Lead Generation, E Mails) on the Basis of Spending in Percentage, 2007-2012
Table 5: Market Sizes of Different Types of Online Advertisements (Display, Search, Mobile, Lead Generation, E Mails) on the Basis of Spending in USD Million, 2007-2012
Table 6: Competitive Landscape of Major Companies (Starcom Media Vest Group, Mindshare, Initiative, Universal Media) in Saudi Arabia Online Advertising Industry
Table 7: Saudi Arabia Online Advertising Market Future Projections by Type of Advertisement (Display, Search, Mobile, Lead Generation, E Mail) on the Basis of Spending in USD Million, 2013-2017
Table 8: Correlation Matrix for Saudi Arabia Online Advertising Market
Table 9: Regression Coefficients Output

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