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EXECUTIVE SUMMARY

The industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ presents a comprehensive analysis of market size by value of online advertisement in UAE. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

The online advertising industry in UAE experienced a tremendous growth as a platform for advertising and media spending. The CAGR represented by online advertising industry in the country for 2007-2012 was close to 47.1 %, reaching a market size of USD ~ million in 2012. The broadband penetration in the country reached 71.0% in 2012, growing from 42.0% in 2007, and was one of the highest in the Middle East in the same year. Online advertising acted as a perfect medium for the advertisers to get a higher return on their investments.

The rising number of internet users in the country, which reached 0.9 million in 2012, has further boosted the usage of online platforms by the advertisers, as they are able to access a wider audience. Search and social advertising together accounted for the largest share of 40.0% of the overall online advertisements in 2012. Some of the other important segments in the industry included display advertising, lead generation and sponsorship advertising which contributed ~%, ~% and ~% respectively in 2012. The largest players in the online advertising industry included international players such as Google, Facebook. Additionally Middle Eastern players such as Ikoo and DMS group also contributed significantly particularly in the online display advertising.

The online advertising industry of UAE has started to experience advantages in terms of a diverse and large user profile. The industry has a tremendous opportunity to become one of the leading advertisement medium in the long term. The market is expected to reach a value of USD ~ million in 2017, growing at a CAGR of ~% during 2012-2017. The largest contributing segment of the online advertising industry would continue to be search and social media, with a share of 44.0% and a spending of USD ~ million in 2017.

KEY TOPICS COVERED IN THE REPORT

- The market size of the UAE online advertising market in terms of value during years (2007 - 2012)
- UAE online advertising market segmentation by type of advertisement (display, search, social, lead generation, sponsorship, mobile and video advertising)
- UAE online advertising market segmentation by spending by industry (banking, real estate, telecom services, education, airlines and others)
- UAE online search and social, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value during 2007-2012
- Trends and Developments in the online advertising market in UAE
- Competitive landscape players operating in online advertising market of UAE in search, display and video advertising (for both platforms such as Google, Facebook) and leading advertising agencies such as Flip Media, 2Pure, BBDO and others)
- Future projections and macro economic factors of UAE online advertising.

Table Of Contents

UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
TABLE OF CONTENTS

1. UAE Online Advertising Market Size and Introduction, 2007-2012
2. UAE Online Advertising Market Revenue Models, 2012
3. UAE Online Advertising Market Segmentation by Type of Industry, 2012
4. UAE Online Advertising Market Segmentation by Type of Advertisement, 2007-2012
4.1. Market Size of Different segments in the UAE Online Advertising Market
4.1.1. UAE Online Search and Social Advertisment Market, 2007-2012
4.1.2. UAE Online Display Advertisment Market, 2007-2012
4.1.3. UAE Online Lead Generation Advertisment Market, 2007-2012
4.1.4. UAE Online Sponsorship Advertisement Market, 2007-2012
4.1.5. UAE Video Advertisement Market, 2007-2012
4.1.6. UAE Online Classifieds Advertisement Market, 2007-2012
4.1.7. UAE Mobile Advertisment Market, 2007-2012
4.1.8. UAE E-Mail Advertsement Market, 2007-2012
5. Market Share of Major Players in UAE Online Advertising Market, 2012
5.1. Market Share of Major Players in UAE Online Search Advertising Market, 2012
5.2. Market Share of Major Players in UAE Online Display Advertising Market, 2012
5.3. Market Share of Major Players in Video Advertising Market, 2012
6. Competitive Landscape of Major Players in UAE Online Advertising Industry
7. UAE Online Advertisement Market Future Outlook and Projections, 2013-2017
8. Macro Economic Indicators of UAE Online Advertising Industry, 2007-2017
8.1. Gross Domestic Product of UAE, 2007-2017
8.2. Internet Users in UAE, 2007-2017
8.3. Mobile Subscribers in UAE, 2007-2017
8.4. E-Commerce Industry in UAE, 2007-2017
8.5. Average Online Time Spent in UAE, 2007-2017
8.6. M-Commerce Industry in UAE, 2007-2017
9. UAE Online Advertising Market Trends and Development
10. Appendix
10.1. Market Definitions
10.2. Abbreviations
10.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
10.4. Disclaimer

LIST OF FIGURES

Figure 1: UAE Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012
Figure 2: Market Share of Major Players in UAE Online Search Advertising (Google, Yahoo, Bing) on the Basis of Spending in Percentage, 2012
Figure 3: Market Share of Major Players in UAE Online Display Advertising (DMS, Google, Yahoo, Facebook, Connect Ads and others on the Basis of Spending in Percentage, 2012
Figure 4: Market Share of Major Players in UAE Video Advertising on the Basis of Spending in Percentage, 2012
Figure 5: UAE Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017
Figure 6: Gross Domestic Product in UAE in USD Million, 2007-2017
Figure 7: Internet Users in UAE in Million, 2007-2017
Figure 8: Mobile Subscribers in UAE in Million, 2007-2017
Figure 9: E-Commerce Industry in UAE in USD Million, 2007-2017
Figure 10: Average Time Spent Online per Day in UAE in Hours, 2007-2017
Figure 11: M-Commerce Industry in UAE in USD Million, 2007-2017

LIST OF TABLES

Table 1: Cost of Revenue Models in UAE Online Advertising Industry in USD, 2012
Table 2: UAE Online Advertising Market Spending by Type of Industry (Banking and Finance, Automotive, Real Estate and Properties, Telecom Services, Education, Leisure and Entertainment, Airlines, Health and Beauty, Hotels and Resorts, Restaurants and Bars) in USD Million and Contribution on the Basis of Spending in Percentage, 2012
Table 3: UAE Online Advertising Market Unique Campaigns, 2012 and 2013
Table 4: UAE Online Advertising Market Segmentation on the basis of Spending on Different Type of Advertisement (Search and Display, Display, Lead Generation, Sponsorship Advertisement, Digital Video, Classifieds, Mobile) in Percentage, 2007-2012
Table 5: Market Size of Different Types of Online Advertisements (Search and Social, Display, Lead Generation, Sponsorship, Digital Video, Classifieds, Mobile) on the Basis of Spending in USD Million, 2007-2012
Table 6: Competitive Landscape of Major Companies in the UAE Online Advertising Industry
Table 7: Revenues of Leading Digital Agencies (BBDO, 2 Pure, Flip Media, Prototype Advertising) in UAE in USD Million in 2012
Table 8: UAE Online Advertising Market Future Projections by Type of Advertisement (Search and Social, Display, Digital Video, Lead Generation, Mobile, Sponsorship Advertisement and others) on the Basis on Spending in USD Million, 2013-2017
Table 9: UAE Broadband Users in Million, 2009-2012
Table 10: Correlation Matrix for UAE Online Advertising Market
Table 11: Regression Coefficients Output

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