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Writing instruments performed very well in 2015-2016, thanks to the growing popularity of adult colouring in the US. Multiple colouring books hit the top of the bestseller lists during 2015. In today’s ...
Sales of writing instruments continued to be affected by a less than favourable economic context in the country. Low purchasing power led consumers to reduce their expenditure and to focus more on purchasing ...
Adult colouring has emerged as popular trend in Malaysia following the launch of The Secret Garden colouring book in 2015 which targets adults. Since then, many Malaysian adults have begun to adopt colouring ...