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TCL Pricing the Cloud

  • March 2014
  • -
  • Tariff Consultancy
  • -
  • 97 pages

Methodology – TCL Pricing the Cloud report

The TCL Pricing the Cloud report is based on original research, secondary research and interviews with a range of Cloud computing service providers and Data Centre companies and uses a range of sources to provide information on the trends for Cloud Computing – for pricing and overall trends for the segment.
It should be noted that the report’s focus is on the enterprise cloud segment, not on consumer-focused services (such as web-mail or Apple iCloud). The report considers the pricing for enterprise cloud computing services, including the main generic types including –
- Pay As You Go – typically based on an hourly charge
- Hybrid vCloud computing – typically based on a monthly charge
- Private Cloud – typically based on a monthly charge & long term contract
The report was written over the period from mid February 2014 to the end of March 2014. It takes into account research conducted by TCL into Data Centres and the implications of the growth of cloud services.

The report also includes desk research and gathers information via the use of a questionnaire from Cloud service providers and Data Centre companies to provide information on future trends, revenue and pricing which forms the basis of the five year forecast from the period from the end of 2014 to the end of 2019.
Cloud pricing is obtained from the cloud providers themselves, and is either based in USD or converted into USD from the local currency at the exchange rate shown in Appendix Two. Standard pricing is provided, valid as of the end of March 2014. It does not include any commercial or promotional discounts that may be provided and uses published cloud pricing.
For comparison purposes, the pricing shown is based on the European zone price if available. If no European zone tariff is available than pricing is based on the nearest available tariff. It should be noted that many US-based cloud providers provide a US-centric tariff. For example, for AWS’ Amazon EC2 service, the price tariff shown is based on the Ireland zone (AWS’ Amazon EC2 current point of presence in Europe). But for HP Cloud Compute, for example, TCL shows the US-based tariff, the only tariff available. It should be noted that many cloud providers charge for computing power as an Instance or a Computing Unit which can make direct price comparisons difficult to make. Each cloud provider typically offer a wide range of CPU, RAM & disk capacity in their service portfolio.Where possible the cloud pricing examples shown in the report are based on the following IT cloud specification for ease of comparison –
- OS - Windows Operating System
- CPU - 1 CPU up to 8 CPUs or virtual cores
- RAM - 1 GB of RAM ranging up to 8 GB or above
- Disk capacity – ranging from 20 GB up to 80 GB – or up to 1800 GB (local storage or SAN – if provided)

Where possible TCL provides details of the network bandwidth costs, where they are included, or as an add on option (in a per hour cost) if they are not. TCL also includes the additional storage costs, where they are made available by the cloud computing provider. Typically TCL shows the cloud pricing from each vendor as a Per Hour charge and as a per month charge. For each vendor TCL provides the number of hours of service included each month (which varies from vendor to vendor).
As the pricing shown in this report is for an enterprise service, the pricing shown excludes VAT or sales taxes.

There are 17 public cloud computing providers that have provided the most complete per Pay As You Go pricing for the TCL survey :

Amazon EC2, AT&T, CenturyLink, Dell, Dimension Data, Fujitsu, Google, HP, IBM CloudLayer, Joyent, Microsoft Azure, NTT Communications, OVH, Rackspace Hosting, Salesforce.com, Verizon-Terremark & VMware.

TCL also provides selected pricing from BT and Vodafone, and monthly rental pricing from selected providers including PLDT.

Table Of Contents

TCL Pricing the Cloud
Table of Contents

A list of Figures included in the report
A list of companies included in the report
Methodology
Executive Summary
The main headlines of this report
PART ONE - Defining the cloud and the cloud services offered
Introduction - Definition of cloud computing services for the purpose of this report
The development of cloud computing services
The reasons for growth of cloud computing services
The evolution of cloud computing, public, private and hybrid clouds
Early cloud computing pricing models
Other types of cloud computing service for the enterprise
The different layers of cloud computing services
Examples of new types of cloud computing services
Key Point Summary
PART TWO - Cloud computing services and pricing models
Introduction - The types of cloud computing provider pricing model available
A survey of the main cloud computing provider pricing models
The development of cloud service pricing
Public cloud computing services - The generic pricing models
Hybrid cloud computing services - The generic pricing models
Private cloud computing services - The generic pricing models
Cloud computing related services - Other types of service pricing
Cloud computing pricing - Modeling the market
Key Point Summary
PART THREE - Key cloud computing players and cloud computing pricing
Introduction - The market structure for cloud computing services
The range of cloud computing players and generic service features offered
The new types of cloud computing service features
Commoditization versus Specialization for the cloud computing provider
The key Public cloud computing players - vendor survey
The key cloud computing pricing trends from the vendor survey
Key Point Summary
PART FOUR - Pricing the Cloud - Pricing trends from the end of 2014 to the end of 2019
Introduction - Pricing trends, growth and forecast trends for cloud computing
The adoption levels for enterprise cloud computing services
The growth rates and demand forecasting for cloud computing
The growth rates for cloud computing services
Demand forecast for cloud computing services
The Key drivers for cloud computing growth
Pricing for cloud computing - vendor comparisons
- Bundled cloud computing pricing per hour
- Unbundled cloud computing pricing per hour
- Cloud computing bandwidth pricing per hour
Pricing for cloud computing - the changes in pricing over time
A pricing forecast for cloud computing - by region from 2014 to 2019
TCL pricing forecast - by cloud computing segment from 2014 to 2019
The pricing forecast assumptions made in the report
Key Point Summary - A survey of the 10 new key cloud computing services and pricing
trends
TCL Pricing the Cloud - Conclusions and the key trends for future cloud computing growth
Appendix
Appendix One - The exchange rates used in this report, converted into 1 USD

List of Figures - included in the TCL Pricing the Cloud report

Figure 1 - A chart showing the 5 types of cloud computing market entrant
Figure 2 - A table showing the key cloud computing provider types by skill set
Figure 3 - A pie chart showing traditional IT running costs (as a percentage of the total)
Figure 4 - A table showing the different IT costs - between internal IT, Managed IT and cloud
computing services
Figure 5 - A chart showing the different layers of cloud computing services
Figure 6 - A chart showing the key cloud computing providers by price point
Figure 7 - A chart showing the generic cloud computing features from selected key providers
Figure 8 - A table showing the Amazon cloud product portfolio
Figure 9 - A table showing selected Amazon EC2 cloud computing pricing in USD
Figure 10 - A table showing ATandT Synoptic Compute as a Service pricing in USD
Figure 11 - A table showing the CenturyLink Cloud and Hyperscale service attributes
Figure 12 - A table showing summary standard pricing for CenturyLink AppFog (in USD per
month)
Figure 13 - A table showing the mix of services offered by Dell Cloud product categories
Figure 14 - A table showing the optimum service pricing for Dell Cloud in USD
Figure 15 - A chart showing the different CSC IaaS cloud computing services deployed
Figure 16 - A table showing the Dimension Data Public CaaS pricing structure in the
European region in USD
Figure 17 - A table showing the Dimension Data Public CaaS price discounts in the European
region in USD
Figure 18 - A table showing the Fujitsu Cloud IaaS Public S5 service pricing in USD
Figure 19 - A table showing selected pricing for Microsoft Office365 Small Business services
from selected distributors worldwide per user per month in USD
Figure 20 - A table showing selected Windows Azure cloud computing pricing in USD
Figure 21 - A table showing selected IBM CloudLayer computing pricing Private Cloud
instances in USD
Figure 22 - A table showing the Google Cloud Platform pricing in USD
Figure 23 - A table showing the HP Cloud Compute service pricing in USD
Figure 24 - A table showing NTT Communications Cloud Computing pricing in USD
Figure 25 - A table showing NTT Communications software pricing per hour in USD
Figure 26 - A table showing Rackspace Hosting Cloud Computing service pricing in USD
Figure 27 - A table showing Rackspace Hosting Bandwidth pricing in USD
Figure 28 - A table showing PLDT Cloud service tiers and pricing in USD per month
Figure 29 - A table showing Telefonica Virtual Disk Network pricing in USD per month
Figure 30 - A table showing pricing for the VMware vCloud Hybrid Virtual private cloud
computing service in USD
Figure 31 - A table showing VMware dedicated cloud pricing in USD
Figure 32 - A table showing the Verizon Terremark vCloud Express pricing in USD
Figure 33 - A table showing the Verizon Terremark Licenced Windows server pricing in USD
Figure 34 - A table showing the Vodafone Flexible Computing VM sizes
Figure 35 - A table showing an example of Vodafone Flexible Computing Flexible Instance (FI) virtual server pricing in USD
Figure 36 - A chart showing the rise in forecast cloud growth for Europe and USA regions -
from 2011 to 2016 (in CAGR per cent per annum)
Figure 37 - A chart showing the forecast growth in in cloud service revenues from 2014 to
2019 in millions of USD per annum
Figure 38 - A table showing the Cloud Computing vendor products in the price survey
Figure 39 - A table showing the per hour pricing for selected cloud computing vendors (in
USD) as a bundled tariff
Figure 40 - A chart showing the per hour pricing for selected cloud computing vendors (in
USD per hour) as a bundled tariff
Figure 41 - A table showing the Cloud Computing vendor products in the price survey - as
an unbundled tariff
Figure 42 - A table showing the per hour pricing for selected cloud computing vendors (USD
per hour) as an unbundled tariff
Figure 43 - A chart showing the per hour pricing for selected cloud computing vendors (in
USD per hour) as an unbundled tariff
Figure 44 - A table showing the six selected Cloud Computing vendor products in the price
survey - as a monthly rental tariff
Figure 45 - A table showing the Monthly Rental Charges for the six selected cloud computing
providers (USD per month)
Figure 46 - A chart showing the Monthly Rental Charges for the six selected cloud
computing providers (USD per month)
Figure 47 - A table showing the selected Bandwidth pricing per Hour for the nine selected
cloud computing providers (USD)
Figure 48 - A table showing selected Bandwidth Pricing per Hour for the nine selected cloud
computing providers (USD)
Figure 49 - A chart showing selected Bandwidth Pricing per Hour for the nine selected cloud
computing providers (USD)
Figure 50 - A table summarizing standard public cloud computing pricing per hour (in USD)
Figure 51 - A chart showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum
Figure 52 - A chart showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum (by four geographical regions)
Figure 53 - A table showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum (by four geographical regions)
Figure 54 - A chart showing forecast standard public cloud pricing per hour in USD from the end of 2014 to the end of 2019
Figure 55 - A chart showing forecast private cloud computing service pricing per month in USD from the end of 2014 to the end of 2019
Figure 56 - A table showing the exchange rates used in the TCL Pricing the Cloud report - converted into 1 USD

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