Summary

This report provides an overview of the Chinese Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape.

Key Findings

- China's Dairy market is one of the biggest markets worldwide by value and volume.
- Consumers aged 55 and over are the key consumers of Dairy products in China.
- Chinese consumers select Dairy products based on their ability to meet life stage related and age-specific needs. This doesn't just apply to children, with older adults increasingly aware of their specific nutritional needs.
- Low osteoporosis awareness provides manufacturers with an opportunity to educate consumers about the disease and explain Dairy's role in averting it.

Synopsis

This report allows readers to identify the key demographic groups driving consumption in the Chinese Dairy market, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.

In particular, this report includes:


- Key consumer demographic groups driving consumption within the Chinese market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- Market value and volumes over 2008-2018 for China and nine other countries across the globe
- The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
- The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term future
- Examples of international and China-specific product innovation targeting key consumer needs.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion

Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion

  • $ 7 995
  • Industry report
  • June 2014
  • by Canadean Ltd

Summary Consumers worldwide are trading down and discounting is becoming more prevalent, hurting the profit margins of many manufacturers. “Quality, Indulgence and Premiumization Strategies in Food - ...

New Product Development Trends in Consumer Health 2014

New Product Development Trends in Consumer Health 2014

  • $ 1 995
  • Industry report
  • May 2014
  • by Euromonitor International

Innovation is more important than ever for products, brands and even companies to stay relevant in the fast- changing consumer health world. Though regional considerations are essential, key global trends ...

Is the Perfect Sleep a Dream? - Trends in Calming and Sleeping Products

Is the Perfect Sleep a Dream? - Trends in Calming and Sleeping Products

  • $ 1 995
  • Industry report
  • June 2014
  • by Euromonitor International

The prospects of a good night's sleep fade away as consumers age, take stimulants or spend more time in the digital world. Consequently, demand for safe and efficacious remedies to help them fall sleep ...

Rb In Consumer Health (world)

January 2014 $ 532

Sanofi In Consumer Health (world)

December 2013 $ 532

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.