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Croatia Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 54 pages

Includes 3 FREE quarterly updates

BMI View: The Croatian consumer electronics market has been a regional underperformer with theeconomy in recession over 2009-2014, accompanied by kuna depreciation against the US dollar thatextended into 2015. Our medium-term outlook is brighter, enabled by a return to GDP and consumptiongrowth and kuna appreciation forecast for 2017-2020, that will underpin a consumer electronics CAGR of3.7% over 2016-2020. Stronger sentiment and rising household incomes will boost the market as a whole,while we identify more specific opportunities in device categories with relatively low penetration rates suchas tablets, hybrid notebooks, smartphones and smart TVs.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD265mn in 2016 to USD307mn in 2020, a CAGR of 3.7%. The marketis replacement centric, with PC ownership widespread, and as such it is personal devices that we expectto benefit from a more supportive economic environment over the medium term.

- AV Sales: USD232mn in 2016 to USD268mn in 2020, a CAGR of 3.6%. Smart TV upgrades, Ultra-HDin the high income niche, and a slower rate of digital camera cannibalisation will support strongerperformance.

- Handset Sales: USD315mn in 2016 to USD350mn in 2020, a CAGR of 3.8%. Smartphone upgradedemand will underpin handset outperformance, but as the market becomes increasingly saturated thegrowth rate will decelerate in the later years of the forecast.

Table Of Contents

Croatia Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 8
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Croatia 2014-2020) 16
Industry Risk Reward Index 17
Table: Consumer Electronics Ratings Regional Breakdown, Q216 18
Table: Europe Risk/Rewards Index - Q2 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Croatia 2014-2020) 20
AV Devices 25
Table: AV Sales (Croatia 2014-2020) 25
Mobile Handsets 29
Table: Mobile Communications (Croatia 2014-2020) 29
Industry Trends And Developments 36
Table: Croatian Distributors For Leading Brands 38
Regulatory Development 39
Competitive Landscape 41
Table: Combis 41
Table: HG Spot Informatika 42
Table: IN2 Group 43
Table: M SAN Grupa 44
Demographic Forecast 45
Table: Population Headline Indicators (Croatia 1990-2025) 46
Table: Key Population Ratios (Croatia 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Croatia 1990-2025) 47
Table: Population By Age Group (Croatia 1990-2025) 47
Table: Population By Age Group % (Croatia 1990-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sector-Specific Methodology 51
Sources 51
Risk/Reward Index Methodology 52
Sector-Specific Methodology 53
Table: Consumer Electronics Risk/Reward Index Indicators 53
Table: Weighting Of Indicators 54

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