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Market Focus: Trends and Developments in the Dairy Food Sector in Thailand

  • March 2014
  • -
  • GlobalData
  • -
  • 41 pages

Summary

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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

- Higher disposable income and rapid urbanization to drive Dairy food market in Thailand
- Economically well-off urban consumers driving demand in the Cheese category, while Yogurt is the fastest-growing category in the Dairy sector in Thailand, driven by consumers' focus on 'Better For You' Dairy food
- Dairy products consumption in sales value and volume remains unchanged compared to the previous year
- Value for Money and Health are two important consumption motivators of Dairy products in Thailand
- Hypermarkets and Supermarkets dominate the distribution of Dairy products in Thailand


Synopsis

Thailand's Dairy market is a high growth potential market supported by government initiatives. Arise in the working population and increasing disposable income makes the country a lucrative market for marketers of Dairy products. Milk leads in market share, followed by Cheese. Yogurt is the fastest-growing category.

Reasons to buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

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ref:plp2014

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