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  4. > Market Focus: Trends and Developments in the Dairy Food Sector in Canada

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Canadian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

- Canadian consumers are expected to trade up and choose premium products; the increase in volume is relatively low compared to value change.
- Health awareness among consumers is increasing thus driving demand for products that promote good health.
- The Canadian Dairy Food market is highly organized and competitive with Saputo, Kraft Foods, Parmalat, and Danone as some of the leading companies.
- Better economic prospects and changing lifestyles is resulting in consumers seeking on-the-go Dairy Food products and more consumers are choosing them as healthier and quick snacking options.
- Yogurt is expected to have the highest growth rates because of its health benefits and availability in multiple flavors.


Synopsis

Increase in per-capita income and growing population provides scope for introducing innovative Dairy Food products in the premium category in Canada. Yogurt is expected to be the fastest growing category during 2013-2018 driven by consumers preference for a low fat and healthy diet while Milk remains to be the most valuable category followed by Cheese.

Reasons to buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Canadian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Table Of Contents

Market Focus: Trends and Developments in the Dairy Food Sector in Canada
Executive Summary
Future Outlook
Country Context
Macro economic analysis
Overview - Consumption habits
Sector Analysis
Overall value- volume analysis
Value- volume analysis by categories
Market share analysis
Consumer Overview
Key trends
Private Labels
Private label vs national brand penetration
Growth analysis
Distribution insights
Leading retailers
Key distribution formats by categories
Packaging Insight
Key packaging material and type
Top packing closures and outers
Leading players with market share
Data Appendix and Summary Methodology

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