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  6. > Market Focus: Trends and Developments in the Male Toiletries Sector in France

Product Synopsis

This report provides a concise overview of the Male Toiletries market in France. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the French Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Male Toiletries used in France will steadily increase during 2012-2017. Volume growth will be primarily driven by the Men's Disposable Razors and Blades category. However, the market has experienced volatile growth in US$ terms, due to fluctuating exchange rates, which has added complexity to the market for international companies operating in the French market.

What are the key drivers behind recent market changes?
Overall growth in the market will be primarily driven by the Disposable Razors and Blades category. Demand for Male Toiletry products is driven by better value for money along with better quality products

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the France Male Toiletries sector. This allows the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector in France.

Key growth categories are highlighted by analyzing the market dynamics of four Male Toiletries categories: Aftershaves and Colognes, Disposable Razors and Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics

Market shares are provided for the leading brands across the Aftershaves and Colognes, Disposable Razors and Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics categories.

An overview of packaging trends in the France Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Male Toiletries sector.

Key Market Issues

Better value for money products are gaining importance and are poised for growth during 2012-2017.New products are emphasizing their value for money by incorporating the benefits of multiple products into one, such as the addition of hydrating and moisturizing properties to Aftershave and Post-Shave Cosmetics. This trend is expected to gain market in future.

Moderate growth in Disposable Razors and Blades and Pre-Shave Cosmetics will result in the categories losing market share to the fastest growing category, Aftershaves and Colognes.

Hypermarkets and Supermarkets were the most significant retail outlets for Health and Beauty products in 2012. Hypermarket and Supermarket chains such as Carrefour, E.Leclerc, and Auchan are the key distributors of Male Toiletries in France

Economic uncertainty, coupled with a consumer tendency to cut down on expenditure, has led to increased demand of Private Label grooming products for men, with Pre-shave Cosmetics and Disposable Razors and Blades witnessing the highest Private Label penetration rate.

Disposable Razors and Blades and Pre-Shave Cosmetics accounted for almost 85% of the total number of packs used in the Male Toiletries sector in 2012, driving significant demand of Rigid Plastic and Flexible Packaging Blister Packs. Disposable Razors and Blades do not use closures, while Box outers are used in the case of Aftershaves and Colognes.

Key Highlights

Consumer analysis, based on Wealth Group and Age Group, reveals financially Better Off and Older men have the highest consumption share of Male Toiletries by volume in France. In addition, men with busy life have the highest consumption frequency of Male Toiletries in France.

A moderate growth in Disposable Razors and Blades and Pre-Shave Cosmetics will result in the categories losing market share to the fastest growing category, Aftershaves and Colognes.

Manufacturers are focusing on launching innovative products that provide multiple benefits and target different age groups in France. Consumers are seeking products that meet needs for convenience, such as dry-shave alternatives, and all-in-one benefits, such as products that act as skin moisturizers, anti-irritants, help skin elasticity, and provide freshness.

Packaging, color, and graphics are important marketing tools used by the shaving companies to attract customer attention as well as to create brand identity for Male Toiletries. Packaging will see stylish designs in closures and colors. In addition, demand of Box Outers will also increase as a result of the rising usage of Aftershaves and Colognes.

Age specific needs and new gender behaviors exhibited by men are also influencing specific product demand in the France. This report examines the influence of the third and fourth leading trends in the France Male Toiletries sector.

Table Of Contents

Market Focus: Trends and Developments in the Male Toiletries Sector in France
Country context
-          France's stagnant economy and a large Mid-Life population provides limited opportunities in the consumer marketer market
-          Hypermarkets and Supermarkets are the key distributors of Health and Beauty products in France
-          Hypermarkets and Supermarkets dominate the distribution of Male Toiletries along with other Health and Beauty products
Consumer Profile
-          The French Male Toiletries market is led by financially Better Off and Older males
-          Mid-Lifers have the highest consumption frequency in the French Male Toiletries market
-          Male Toiletries consumption in France is primarily driven by Better Value for Money products
-          Consumers Male Toiletries needs in France are driven by evolved gender behaviors and changing age structures
Sector Analysis
-          Aftershaves and Colognes continues to lead France's Male Toiletries market in terms of growth
-          Increased demand of Aftershaves and Colognes will result in gain in market share between 2007-2017
-          France's Male Toiletries sector will register a steady increase in volume and value growth despite volatile exchange rates
-          Aftershaves and Colognes and Post-shave Cosmetics to witness increased sales and high growth over 2012-2017
-          Disposable Razors and Blades continue to dominate the Male Toiletries market in value and volume terms
Brands and Private Labels
-          Gillette leads brand share in the Aftershaves and Colognes and Disposable Razors and Blades categories
-          Nivea and Gillette lead brand share in the Post-shave and Pre-shave Cosmetics categories
-          Pre-shave Cosmetics have the highest Private Label penetration in the French Male Toiletries market
-          Increasing Private Label sales of Aftershaves and Colognes contributed to the highest category value growth during 2009-2012
Packaging Insight
-          Rigid Plastic and Flexible Packaging Blister Packs are the preferred packs for Male Toiletries
-          Growth of Rigid metal Packaging, Screw Top closures, and Box outers will be driven by increased usage of Aftershaves and Colognes
Future Outlook
-          The future of the Male Toiletries market in France is characterized by innovative marketing strategies and an increasing demand of differentiated products
Data Appendix and Summary Methodology

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