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2013 US CXOs Mobile Devices Report

  • March 2014
  • -
  • Frost & Sullivan
  • -
  • 93 pages

Summary

Table of Contents

The primary aim of this research is to measure preferences regarding mobile communications and computing devices among CXOs across various industry verticals throughout the United States. It also measures the influence that features have in the selection process of mobile devices, satisfaction, and future intentions toward owned brands and channels used to purchase mobile devices. This research shows that laptop computer use among CXOs peaked in 2011. There has been a steady decline since then, which can be attributed to a shift toward tablet adoption. The most significant growth rate in device use was from tablets, which was up 118% between 2011 and 2013. The majority of CXOs own more than 1 smartphone, regardless of brand.


Research Objectives

The primary objective of this research is to measure preferences regarding mobile communications and computing devices among CXOs (e.g., chief information officers (CIO), chief executive officers (CEO), presidents, and directors) across various industry verticals throughout the United States. Supporting the overall objective, this study also measures the influence that features have in the selection process of mobile devices, satisfaction with brands, future intentions toward owned brands, and channels used to purchase mobile devices.

The focus of this research is specifically on the following types of products/services:
Laptop computers
Smartphones
Tablet computers


Research Methodology
Note: Because of rounding, percentages in charts and tables may not sum to 100. Source:

A Web-based survey methodology was utilized. Only qualified respondents were surveyed and were required to meet conditions set by a screening process prior to full-survey participation.

Sample

Frost & Sullivan surveyed CXOs (e.g., C-level executives, directors, and managers) from an extensive sample database, ranging across various industry verticals primarily in
North America but from other regions as well. Participants were required to meet the following criteria:


Executives or corporate managers

Users of at least of the following devices: laptop computer, smartphone, or tablet
computer

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