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2014 Pricing Strategies for Mobile Content Services

  • April 2014
  • -
  • Tariff Consultancy

Summary

Table of Contents

The TCL 2014 Pricing Strategies for Mobile Content Services report uses the unique TCL pricing database and telecom pricing story archive which includes mobile content pricing from 90 MNOs in 51 countries worldwide. Data for the report was collected during the period from February 2014 to the end of March 2014.
Below TCL has segmented the MNOs covered worldwide into five geographical regions – including by the EU region, by the non-EU countries (Rest of Europe) region, by the Americas region, by the Asia Pacific region & by the Africa & Middle East (AME) region.

Also, there are five types of content pricing surveyed in the report which are detailed in the following five sections in turn:
- Section 1 - Mobile Music content pricing
- Section 2 - Mobile Social Media content pricing
- Section 3 - Mobile gaming content pricing
- Section 4 - Mobile TV content pricing
- Section 5 - Mobile cinema & movie content pricing
For each of the five pricing segments, TCL provides examples of the current content pricing from MNOs in each of the five regions (collected as of March 2014) and also includes a summary of all the pricing covered in each of the five content categories as a table. All pricing shown is based on published MNO retail rates and includes the applicable taxes or VAT applied in each country unless mentioned differently.

Executive Summary

In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide. The landscape for mobile content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.
In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.

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