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Iran Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: The easing of sanctions has increased optimism about the medium-term prospects of Iran'sconsumer electronics market through an increase in international vendor competition and an improvedeconomic outlook. The breakthrough in international relations has however coincided with a steep declinein the oil price, and some bottlenecks to market development still exist - for instance, very high tariffs on theimport of finished devices and a large informal devices market. Nonetheless, we expect the Iranianconsumer electronics devices market will move to a higher growth trajectory, particularly from 2017, asrising incomes and increased supply of devices see vendors tap low device penetration rates in keycategories such as notebooks, tablets and smartphones. Our core scenario is for a CAGR of 5.8% over2016-2020 to a value of USD10.1bn in 2020.

Latest Updates & Industry Developments

- Computer Sales: USD2.6bn in 2016 to USD3.5bn by 2020, corresponding to a compound annual growthrate (CAGR) of 7.0%. In a market with an installed base weighted towards locally assembled desktopsthere is a huge opportunity for notebook and tablet vendors.

- AV And Gaming Device Sales: USD1.5bn in 2016 to USD1.8bn in 2020, a CAGR of 4.0%. Localsupply of TV sets means the market was less affected by sanctions, but as the market opens, price erosionand cannibalisation of digital camera volumes will mean the segment underperforms.

- Handset Sales: USD3.9bn in 2016 to USD4.9bn in 2020, a CAGR of 5.6%. Low smartphone penetrationpresents a large opportunity to vendors in contrast to much of the region, where smartphone marketsaturation will result in decelerating growth and even contraction.

Table Of Contents

Iran Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Iran 2014-2020) 16
Industry Risk/Reward Index 17
Table: Middle East And Africa Consumer Electronics Risk/Reward Index, Q3 2016 21
Market Overview 22
Recent Developments 22
Computers 22
Table: PC Sales (Iran 2014-2020) 22
AV Devices 28
Table: AV Sales (Iran 2014-2020) 28
Mobile Handsets 33
Table: Mobile Communications (Iran 2014-2020) 33
Industry Trends And Developments 39
Electronics Trade 39
Table: Middle East Consumer Electronics (CE) Trade, 2009-2014 39
Table: Iran Consumer Electronics (CE) Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown 43
Regulatory Development 45
Table: Regulatory Bodies 45
Competitive Landscape 49
International 50
Table: Hyperstar 50
Local 51
Table: Refah Chain Stores Co 51
Demographic Forecast 52
Table: Population Headline Indicators (Iran 1990-2025) 53
Table: Key Population Ratios (Iran 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Iran 1990-2025) 54
Table: Population By Age Group (Iran 1990-2025) 54
Table: Population By Age Group % (Iran 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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