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Israel Consumer Electronics Report Q3 2015

  • May 2015
  • -
  • Business Monitor International
  • -
  • 71 pages

Includes 3 FREE quarterly updates

BMI View:
Israel's consumer electronics market is one of the most mature in the Middle East and Africa, supported by its vibrant high-tech start-up community, its position as an R&D hub for global devices and IT vendors, and high spending on IT solutions within the government and defence sectors. Although penetration of mobile, AV and computer devices is already high, these factors keep the replacement rate elevated, while the launch of full scale LTE networks will give an additional boost to smartphone sales in 2015. The main risk to the Israeli market stems from currency volatility during 2012-2015, which has resulted in a slight downtown in our US dollar sales forecast for 2015. However, we expect this to stabilise, allowing the market to return to modest growth during the latter years of our forecast period to 2019.

Expenditure Projections
- Computer hardware sales: USD2.068bn in 2015, down 6% y-o-y in US dollar terms, though up 2.5% in local currency terms. Rising tablet sales put pressure on notebooks, while desktop sales continue to be supported by robust defence and high-tech markets.
- AV sales: USD593mn in 2015, up 5.5% in US dollar terms. Driven by sales of Sony and Microsoft gaming consoles and smart TVs.
- Handset sales: USD1.31bn in 2015, up 1.9% y-o-y, with growth spurred by full launch of LTE networks during the year.

Table Of Contents

Israel Consumer Electronics Report Q3 2015
BMI Industry View 7
SWOT 9
Political . 11
Economic .. 12
Operational Risk . 13
Industry Forecast .. 15
Table: Consumer Electronics Overview (Israel 2013-2019) . 15
Macroeconomic Forecasts .. 20
Economic Analysis .. 20
Expenditure Breakdown .. 21
Table: Economic Activity (Israel 2010-2019) 25
Industry Risk Reward Ratings 26
Table: MEA Consumer Electronics Risk/Rewards Index, Q315 29
Market Overview 30
Computers .. 30
Table: PC Sales (Israel 2013-2019) 30
AV Devices . 35
Table: AV Sales (Israel 2013-2019) 35
Mobile Devices .. 40
Table: Mobile Communications (Israel 2013-2019) 40
Regulatory Development .. 46
Competitive Landscape . 49
International Companies . 49
Table: Intel 49
Table: Apple 50
Table: Samsung Electronics 51
Table: Hewlett-Packard 52
Local Companies .. 53
Table: PointGrab . 53
Company Profile . 54
Scailex Corporation 54
TowerJazz . 58
Demographic Forecast .. 62
Table: Population Headline Indicators (Israel 1990-2025) 63
Table: Key Population Ratios (Israel 1990-2025) 64
Table: Urban/Rural Population and Life Expectancy (Israel 1990-2025) . 64
Table: Population By Age Group (Israel 1990-2025) 65
Table: Population By Age Group % (Israel 1990-2025) . 66
Methodology . 67
Industry Forecast Methodology . 67
Sector-Specific Methodology .. 68
Sources 68
Risk/Reward Index Methodology 69
Sector-Specific Methodology .. 70
Table: Consumer Electronics Risk/Reward Index Indicators 70
Table: Weighting Of Indicators . 71

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