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South Africa Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 65 pages

Includes 3 FREE quarterly updates

BMI View: We have further downgraded our forecast for the South African consumer electronics market in2016 in our Q316 report update to reflect our Country Risk team's outlook for a sharp depreciation of therand this year. This will further squeeze demand for higher value PC and AV devices, which have beenhardest hit by currency depreciation and weakened purchasing power in global markets over 2013-2015.However, following a 22.5% depreciation in 2016, we expect the rand to stabilise by 2020. This will allowrising demand for smartphones, tablets, supported by an increasing supply of low-cost devices, as well aspreviously deferred PC purchases, to drive a return to growth in US dollar terms.
Latest Updates And Industry Developments

- We have made further downgrades to our forecast for the consumer electronics market in 2016 due to thestronger-than-anticipated depreciation of the rand against the US dollar, but expect the currency impact tostabilise somewhat and a return to growth from 2017.

- Computer Sales: USD1.65bn in 2016 to USD1.83bn in 2020, a compound annual growth rate (CAGR)of -0.9%%. Rand depreciation represents downside risk by squeezing household purchasing power,resulting in deferred purchases and substitution for cheaper models.

- AV Sales: USD941mn in 2016 to USD984mn in 2020, a CAGR of 0.3%. Digital camera demandcannibalisation will continue to be a drag on growth, while the TV set market has a mixed outlook due toconsiderable scope for upgrades, but also intensifying price competition.

- Handset Sales: USD3.79bn in 2016 to USD3.98bn in 2020, a CAGR of 1.5%. Handset spending growthforecast to slow as smartphone market saturation occurs, but it will continue to outperform and remainthe largest segment of the South African consumer electronics market over 2016-2020.

Table Of Contents

South Africa Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: Consumer Electronics Overview (South Africa 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk/Reward Index 17
Table: Middle East And Africa Consumer Electronics Risk/Reward Index, Q3 2016 21
Market Overview 22
Computers 22
Table: PC Sales (South Africa 2014-2020) 22
AV Devices 29
Table: AV Sales (South Africa 2014-2020) 29
Mobile Handsets 36
Table: Mobile Communications (South Africa 2014-2020) 36
Competitive Landscape 43
Retailers 43
Table: Selected Electronics Retailers 43
Table: Selected E-Commerce Retailers 44
International Companies 44
Table: Samsung 44
Local Companies 46
Table: Pinnacle Africa 46
Table: Tarsus 47
Industry Trends And Developments 48
Table: Africa Consumer Electronics Trade, 2010-2015 48
Table: South Africa Consumer Electronics (CE) Trade, 2010-2015 49
Regulatory Development 53
Table: Regulatory Authority 53
Table: National Broadband Policy Targets 54
Demographic Forecast 56
Demographic Outlook 56
Table: Population Headline Indicators (South Africa 1990-2025) 57
Table: Key Population Ratios (South Africa 1990-2025) 57
Table: Urban/Rural Population and Life Expectancy (South Africa 1990-2025) 58
Table: Population By Age Group (South Africa 1990-2025) 58
Table: Population By Age Group % (South Africa 1990-2025) 59
Methodology 61
Industry Forecast Methodology 61
Sector-Specific Methodology 62
Sources 62
Risk/Reward Index Methodology 63
Sector-Specific Methodology 64
Table: Consumer Electronics Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 65

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