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The Kenya telecoms market report 2016

  • December 2016
  • -
  • Analysys Mason
  • -
  • 28 pages

Summary

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This country report and accompanying data annex provide a comprehensive overview of Kenya's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.


COMPANY COVERAGE
This report includes information on the following companies.
- AccessKenya
- Airtel Kenya
- Liquid Telecom
- Telkom Kenya
- Safaricom
- Zuku (Wananchi Group)


Data coverage
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated in November 2016. Metrics include the following.


Fixed telecoms market

Connections
- Total voice (narrowband and VoBB)
- Narrowband
- VoBB
- Total broadband
- Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
- IPTV
- Dial-up Intern


Revenue and ASPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by type of service: voice, broadband, dial-up Internet, business network services
- Broadband retail revenue as a percentage of fixed retail revenue
- Voice ASPU per month
- Broadband ASPU per month

Traffic
- Fixed-originated minutes
- Outgoing MoU per active connection

Operator-level metrics/market share
- Broadband subscribers by major broadband operator (and associated market share and year-on-year changes)



Total telecoms market (fixed and mobile)
- Voice connections
- Broadband connections
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by voice and data
- Originated minutes



Mobile telecoms market
Connections
- Total (handset plus mobile broadband, excluding M2M)
- Split by prepaid and contract, and prepaid share
- Population penetration for total, prepaid and contract
- 2G/3G/4G
- Handset, and split by smartphone and basic
- Handset population penetration
- Broadband
- Broadband population penetration
- M2M
- M2M penetration

Revenue and ARPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Service revenue split by prepaid and contract, and prepaid share
- Service revenue split by voice, messaging and data, and data as percentage of service revenue
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Split by voice, messaging and data
- ARPU per month (total, prepaid and contract)

Traffic
Mobile-originated minutes
Outgoing MoU per active connection
Mobile data traffic
Total data traffic per connection

Operator-level metrics/market share
- Connections (and associated market share and year-on-year changes)

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