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Packaged Sweet Baked Snacks and Dessert 

  • December 2013
  • -
  • Packaged Facts
  • -
  • 107 pages

Packaged Facts estimates total retail sales of the packaged sweet baked snacks and desserts market at $12.7 billion in 2012. The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends provides insights into successfully navigating and thriving in this still prosperous food market segment. Looking ahead to 2017, growth is projected to be spurred by a variety of factors. For instance, dollar sale increases will be driven by higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive cookie and snack growth as they fulfill consumer desire for portion control and on-the-go snacking options.

Scope of Market

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends presents a detailed analysis of the U.S. consumer market for packaged sweet baked snacks and desserts sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen cookies, cakes, pies, bakery snacks, and cheesecakes. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged sweet baked snacks and desserts are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults.

Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.

Table Of Contents

Packaged Sweet Baked Snacks and Dessert 
Chapter 1 Executive Summary
Introduction
Scope of Market
Methodology
Product Category Definitions
Areas Outside Scope
Market Size and Growth
Market Sales at $12.7 Billion in 2012
Figure 1-1 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
Sales Increase Each Year Since 2008
Table 1-1 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
Category Sales: Shelf-stable Products Dominate
Figure 1-2 Packaged Sweet Baked Snacks/Desserts Market: Share of Retail Dollar Sales by Category, 2012 (percent)
Table 1-2 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts: By Category, 2008-2012 (in millions)
Product Segment Sales
Table 1-3 IRI-Tracked Sales of Packaged Sweet Baked Snacks/Desserts: By Segment, 2008-2012 (dollar, unit and volume sales)
Sales by Retail Channel
Figure 1-3 Packaged Sweet Baked Snacks/Desserts:Share of Dollar Sales by Retail Channel, 2012 (percent)
Market Forecast
Figure 1-4 Packaged Sweet Baked Snacks/Desserts: Projected Retail Dollar Sales, 2012-2017 (in millions)
Market Leaders
Figure 1-5 Leading Marketers of Packaged Sweet Baked Snacks/Desserts: Retail Dollar Share, 52 Weeks Ending June 16, 2013 (percent)
Multiplicity of Product Trends
Traditional and Novel Marketing
Table 1-4 Consumption Rates for Ready-To-Eat Cookies: By Kinds and Types Used Most Often, 2004-2013 (percent)
Nabisco Is Favorite Cookie Brand
Table 1-5 Brands of Cookies Eaten Most Often, 2004-2013 (percent)
Table 1-6 Consumption Rates for Ready-To-Eat Snack Cakes: By Type, 2004-2013 (percent)
Table 1-7 Household Usage Rates for Low-Fat/Fat-Free Foods: By Type, 2004-2013 (percent)
Consumers Want to Eat Healthier, but Also Indulge
Table 1-8 Consumer Attitudes about Food: Agree a Lot, 2004-2013 (percent)
Consumers Cutting Back on Wheat Flour and Gluten
Figure 1-6 Consumers Cutting Back on White Bread and Breads or Baked Goods Because of Ingredients, 2013 (percent)
Consumers Look for Whole-Grain and Multi-Grain Baked Goods
27% of Consumers Buy Sweet Baked Products from In-Store Bakery
Chapter 2 The Market
Introduction
Scope of Report
Methodology
Product Category Definitions
Areas Outside Scope
Market Size and Growth
Market Sales at $12.7 Billion in 2012
Figure 2-1 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
Sales Increase Each Year Since 2008
Table 2-1 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts, 2008-2012 (in millions)
Economy's Impact on Sales
Figure 2-2 Change in GDP and Personal Consumption
Expenditures, 2006-2013 (percent)
Household Formation Lags
Figure 2-3 Number of U.S. Households, 2002-2012
Category Sales: Shelf-stable Products Dominate
Figure 2-4 Packaged Sweet Baked Snacks/Desserts Market: Share of Retail Dollar Sales by Category, 2012 (percent)
Table 2-2 Retail Dollar Sales of Packaged Sweet Baked Snacks/Desserts: By Category, 2008-2012 (in millions)
Product Segment Sales
Table 2-3 IRI-Tracked Sales of Packaged Sweet
Baked Snacks/Desserts: By Segment, 2008-2012 (dollar, unit and volume sales)
Sales by Retail Channel
Figure 2-5 Packaged Sweet Baked Snacks/Desserts: Share of Dollar Sales by Retail Channel, 2012 (percent)
Figure 2-6 Packaged Sweet Baked Snacks/Desserts: Projected Retail Dollar Sales, 2012-2017 (in millions)
Chapter 3 The Marketers
Market Leaders
Figure 3-1 Leading Marketers of Packaged Sweet Baked Snacks/Desserts: Retail Dollar Share, 52 Weeks Ending June 16, 2012 (percent)
Figure 3-2 Leading Marketers of Packaged Sweet Baked Snacks/Desserts: Retail Dollar Share, 52 Weeks Ending June 16, 2013 (percent)
Table 3-1 IRI-Tracked Sales of Packaged Sweet Baked Snacks/Dessert Marketers, 2012-2013 (millions of dollars, percent)
Table 3-2 IRI-Tracked Sales of Packaged Shelf-Stable Cookie Marketers, 2012-2013 (millions of dollars, percent)
Shelf-Stable and Refrigerated Cakes
Table 3-3 IRI-Tracked Sales of Packaged Shelf-Stable and
Refrigerated Cakes, 2012-2013 (millions of dollars, percent)
Shelf-Stable, Refrigerated and Frozen Pies
Table 3-4 IRI-Tracked Sales of Packaged Shelf-Stable, Refrigerated and Frozen Pies Marketers, 2012-2013 (millions of dollars, percent)
Table 3-5 IRI-Tracked Sales of Packaged Shelf-Stable Bakery Snack Marketers, 2012-2013 (millions of dollars, percent)
Refrigerated and Frozen Cheesecakes
Table 3-6 IRI-Tracked Sales of Packaged Refrigerated and Frozen Cheesecake Marketers, 2012-2013 (millions of dollars, percent)
Frozen Sweet Goods
Table 3-7 IRI-Tracked Sales of Packaged Frozen Sweet Goods Marketers, 2012-2013 (millions of dollars, percent)
Mergers, Acquisitions, Divestitures
Competitive Profiles
Table 3-8 Mondelez International Packaged Sweet Baked Snacks/Desserts
Table 3-9 McKee Foods Packaged Sweet Baked Snacks/Desserts
Kellogg Company
Table 3-10 Kellogg Company Packaged Sweet Baked Snacks/Desserts
Pepperidge Farm
Table 3-11 Pepperidge Farm Packaged Sweet Baked Snacks/Desserts
ConAgra
Table 3-12 ConAgra Packaged Sweet Baked Snacks/Desserts
Table 3-13 Bimbo Bakeries Packaged Sweet Baked Snacks/Desserts
Schwan Food
Table 3-14 Schwan Food Packaged Sweet Baked Snacks/Desserts
Flowers Foods
Table 3-15 Flowers Foods Packaged Sweet Baked Snacks/Desserts
Table 3-16 Hillshire Brands (Sara Lee) Packaged Sweet Baked Snacks/Desserts
Snyder's-Lance, Inc.
Table 3-17 Packaged Sweet Baked Snacks/Desserts
Chapter 4 Product, Retailing, and Marketing Trends
Product Trends
Multiplicity of Trends
Healthier Indulgences
Trans Fats
TranSmart Thaw and Serve Trans Fat-Free Cakes
Ancient Grains, Sprouted Grains
Quaker Oatmeal Cookies
Indulgence for Dieters
Smart Cookies
Gluten Free
Figure 4-1 Gluten-Free Food Products: Motivations for Purchase/Use, August 2012 (percent agreeing)
New Tastes and Experiences
Salt and Sweet
BelVita: Breakfast Biscuit or Cookie?
Tastykake Kandy Bar Kakes
Keebler Simply Made
Limited Edition
Convenience
Sara Lee Single-Serve Cakes and Perfectly Portioned for 2
Marie Callender's Single-Serve Cakes
Edwards Singles
Retailing Trends
Retailers Embrace Gluten-Free
Artisanal at Sam's Club
Walgreens Good and Delish
Kellogg's Grow My Store
Marketing Trends
Traditional and Novel
Udi's Gluten-Free Connects with Consumers
Tie-Ins to Extend Awareness
Power of Facebook
The Sweetest Comeback in the History of Ever
Chapter 5 The Consumer
Note on Data Sources
Table 5-1 Consumption Rates for Ready-To-Eat Cookies: By Kinds and Types Used Most Often, 2004-2013 (percent)
Demographics Vary by Cookie Type
Gender
Age
Race
Children in Household
Table 5-2 Demographic Characteristics of Cookie Consumers: By Select Product Types, 2013 (index)
Table 5-3 Brands of Cookies Eaten Most Often, 2004-2013 (percent)
Demographics Vary by Cookie Brand
Nabisco
Keebler
Table 5-4 Demographic Characteristics of Cookie Consumers: By Brand, 2013 (index)
Table 5-5 Consumption Rates for Ready-To-Eat Snack Cakes: By Type, 2004-2013 (percent)
Demographics Vary by Ready-To-Eat Snack Cakes Type
Gender
Age
Race
Children in Household
Table 5-6 Demographic Characteristics of Ready-To-Eat Snack Cake Consumers: By Type, 2013 (index)
Table 5-7 Household Usage Rate for Ready-To-Eat Snack Cakes: By Brand, 2004-2013 (percent)
Demographics Vary by Ready-To-Eat Snack Cakes Brand
Little Debbie
Hostess Cupcakes
Hostess Twinkies
Table 5-8 Demographic Characteristics of Ready-To-Eat Snack Cake Consumers: By Brand, 2013 (index)
Table 5-9 Household Usage Rates for Low-Fat/Fat-Free Foods: By Type, 2004-2013 (percent)
Demographics Vary by Low-Fat/Fat-Free Food Product Type
Table 5-10 Demographic Characteristics of Low Fat/Fat Free Food Consumers By Select Product Types, 2013 (index)
Over Half of Adults Watching Diet; Seek Less Fat, Sugar, Salt, More Fiber
Table 5-11 Watching One's Diet: Reasons and Foods Eaten, 2005-2013 (percent)
Consumers Want to Eat Healthier, but Also Indulge
Table 5-12 Consumer Attitudes about Food: Agree a Lot, 2004-2013 (percent)
Consumers Cutting Back on Wheat Flour and Gluten
Figure 5-1 Consumers Cutting Back on White Bread and Breads or Baked Goods Because of Ingredients, 2013 (percent)
Consumers Look for Whole-Grain and Multi-Grain Baked Goods
Figure 5-2 Consumers Seeking Types of Bread and Baked Goods, 2013 (percent)
Figure 5-3 Consumer Purchase Intent of Shelf-Stable Products and Products from In-Store Bakeries, 2013 (percent)
27% of Consumers Bought Sweet Baked Products from In-Store Bakery
Figure 5-4 Consumers Purchase of Shelf-Stable Bread Products and Products from In-Store Bakeries During Most Recent Grocery Shopping Trip, 2013 (percent)

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