Table of Contents
Breakfast is regarded as the most important meal of the day, and for food retailers and industry players this widespread emphasis on the morning meal has helped spur the packaged breakfast baked goods market—which includes bagels, donuts, croissants, and English muffins—to sales of $4.9 billion in 2012. Yet challenges abound in this mature market, with growth stunted by health and diet concerns, changing eating patterns, and an increasing desire for fresh rather than packaged foods. In Packaged Breakfast Baked Goods: U.S. Market Trends, market research publisher Packaged Facts provides insights into the present and future of this food industry segment and offers guidance on successfully maximizing the remaining areas with growth potential in this otherwise mature segment.
Scope of Market
This report presents a detailed analysis of the U.S. consumer market for packaged breakfast baked goods sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen bagels, English Muffins, donuts, muffins, toaster pastries/tarts, and pastries such as Danish, coffee cakes, cinnamon rolls and others. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged breakfast baked goods are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.
The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.
Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults.
Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.
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