Chain Full-Service Restaurants in the U.S.

  • September 2013
  • -
  • Packaged Facts
  • -
  • 244 pages

Driven by aggressive menu innovation, value-driven price point strategies, positive momentum from macroeconomic drivers, and a brighter consumer outlook, full-service restaurant sales will increase 3.4% in 2013. The recovery is bypassing more “middle class” casual chains, such as Olive Garden, Red Lobster and Chili’s. Thanks in part to value pricing and aggressive menu innovation, same-store sales performance at these types of destinations has at least been mixed. Many family restaurant chains, which rely disproportionately on lower-to-middle-income consumers, remain vulnerable to price sensitivity and reduced guest traffic. However, 2013 sales trends suggest building momentum, which could result in sales above our current expectations.

Foodservice Landscape in the U.S.: Chain Full-Service Restaurants can assist industry participants in understanding industry and consumer trends shaping this highly competitive environment, focusing on the family and casual restaurant segments.

Key content includes:

Studying the degree to which 17 different factors influence consumers’ decisions to select a restaurant for a special dinner with friends, family or colleagues and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
Provides up-to-date guest traffic analysis for family restaurants and casual restaurants by demographic, with daypart and chain vs. independent share; and 2009-2013 HH income trends by restaurant brand.
Full-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including analysis of menu terms relating to freshness & authenticity, top proteins, preparation methods, and beverages. Analysis is supported by a wealth of examples.

Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids’ menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups who hold divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
Assessing family and casual restaurant visitors’ Facebook use by restaurant brand; and family and casual restaurant usage by mobile phone usage segmentation groups.
Studying the impact of macro-economic drivers on full-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income (with added emphasis) and employment trends; and the effect of consumer and commodity price trends; with price trends and forecasts.
Market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments; 2007-2012 same-store sales analysis of major brands by family, casual bar & grill and casual non-bar & grill segment; and analysis of 2007-2011 Bureau of Labor Statistics consumer full-service restaurant spending trends, by daypart and by type of alcohol.

The report also provides analysis of leading restaurant brands operating in the family and casual restaurant segments: family, casual bar & grill, and casual non-bar & grill (distinguished by major cuisine). For each brand, we assess competitive differentiation; growth strategy; menu development and trending; consumer food lifestyle consumer segmentation analysis; guest traffic trending, by demographic; and sales performance and outlook. Brands analyzed, by segment, include:
Steak ‘n Shake
Applebee's, Buffalo Wild Wings, The Cheesecake Factory and Chili’s
California Pizza Kitchen (pizza); Mimi’s Café (French), Olive Garden (Italian); Outback Steakhouse (steakhouse); P.F. Chang's (Asian); and Red Lobster (seafood)

Table Of Contents

Executive Summary
Report Scope
Share of stomach: full-service restaurant sales analysis
Sales context
Full-service restaurant macroeconomic analysis
The big picture
Effect of HH income and employment trends on full-service restaurants
Effect of consumer and commodity price trends on full-service restaurants
Full-service restaurant guest traffic trends
Family restaurants
Casual restaurants
Full-service restaurant menu trends
Fresh and authentic marketing claim trends
Preparation method trends
Protein trends
Beverage trends
Full-service restaurant health and wellness trends
Kids
Claims gaining and losing momentum
Food Fit consumers versus Not Food Fit consumers
Full-service restaurant mobile and social media trends
Special dinner restaurant choice influencers
Healthfulness
Salad/veggies/fruit/sharing
Bundled pricing/non-traditional hours
Specialty cocktails and craft beer
Leading family restaurant chains
Leading casual bar and grill restaurant chains
Leading Casual non bar and grill restaurant chains
Chapter 1: Share of Stomach: Full-Service Restaurant Sales Analysis
Market size and forecast
Graph 1-1: Restaurant Sales, 2007-2015
Graph 1-2: Restaurant Performance Index, 2007-2015
Restaurant Performance Index trending positive
Graph 1-3: Restaurant Performance Index, 2007-2013
Same-store sales and guest traffic trends
Graph 1-4: Restaurant Industry Same-Store Sales and Customer Traffic Trends, 2007-2013
Guest traffic trends
The National Restaurant Association’s take
NPD Group’s CREST point of view
Table 1-1: Restaurant Industry Guest Traffic Share and Guest Traffic Growth by Restaurant Segment,2011-2013
Unit growth
Same-store sales trends by brand and restaurant segment
Reading the graphs
Family restaurant performance and outlook: trending positive
Graph 1-5: Family/Midscale Restaurant Annual Same-Store Sales Index, 2007-2012
Casual bar and grill restaurants
Graph 1-6: Casual Bar and Grill Restaurant Annual Same-Store Sales Index, 2007-2012
Casual non-bar and grill restaurants
Graph 1-7: Casual Non Bar and Grill Annual Same-Store Sales Index, 2007-2012
Food for thought: consider the un-chain
Does reimaging miss the point?
Consumer full-service restaurant spending trends
Food at home versus food away from home
Food at home spending accelerates
Table 1-2: HH Income and Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Growth
Table 1-3: HH Income and Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Share
Consumer restaurant spending trends
Full-service restaurant share of spend decreases
Table 1-4: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011
Growth
Table 1-5: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011
Share
Full-service restaurant spending trends
Table 1-6: Consumer Expenditures on Full-Service Restaurant Meals, Non-Alcoholic Drinks and Alcoholic Drinks, 2007-2011
Alcoholic drinks
Table 1-7: Consumer Expenditures on Full-Service Restaurant Alcoholic Drinks: By Type of Alcohol, 2007-2011
Full-service restaurant spending trends, by HH Income
Graph 1-8: Household Number/Share and Household Full-Service Restaurant Spend/Share by HH Income, 2007 vs. 2011
Table 1-8: Number of Households and Household Full-Service Restaurant Spending by HH Income, 2007 vs. 2011
Full-service restaurant spending trends: day part analysis
Table 1-9: Consumer Expenditures on Full-Service Meals and Non-Alcoholic Drinks by Daypart, 2007-2011
Lunch spend trending by HH income
Graph 1-9: Household Number/Share and Household Limited-Service Restaurant Lunch Spend/Share by HH Income, 2007 vs. 2011
Table 1-10: Number of Households and Household Full-Service Restaurant Lunch Spending by HH Income: 2007 vs. 2011
Dinner spend trending by HH income
Graph 1-10: Household Number/Share and Household Full-Service Restaurant Dinner Spend/Share by HH Income, 2007 vs. 2011
Table 1-11: Number of Households and Household Full-Service Restaurant Dinner Spending by HH Income, 2007 vs. 2011
Chapter 2: Full-Service Restaurant Macroeconomic Analysis
Summary analysis
The Big Picture: Moderate economic growth
Continued gradual rates of improvement expected
Graph 2-1: Unemployment, GDP and Inflation Forecast, 2013-2015
Supported by consumer confidence and employment gains
Graph 2-2: Monthly Unemployment Rate and Consumer Confidence, 2007-2013
Supported by wealth and debt trends
Household wealth continues to rebound
Wealth bedrocks follow two different paths
Stock market doubles in value
Home prices remain depressed but gains noted
Graph 2-3: Wealth Effect: Wilshire 5000 and Case-Shiller Index, 2007-2013
And households see almost 40% gain in real estate value
Graph 2-4: Wealth Effect: Household Net Worth and Mortgage Equity, 2007-2013
Improving consumer debt picture: total consumer debt down by 12%
Graph 2-5: Consumer Debt Balance and Its Composition, Q2 2006 - Q2 2013
Skyrocketing student loan debt; lower credit card and mortgage debt
Table 2-1: Consumer Debt Balance, by Type: Amounts, Share and Year-Over-Year Comparisons,
Q2 2007 - Q2 2013
Influence of HH income trends on full-service restaurants
Economic recovery bypasses lower-income restaurant consumer
$150K+ income household growth explodes
Middle class shrinks and low-income groups rise
Table 2-2: HH Income Segment Comparison by Number of Households and Percentage Change, 2009 vs. 2013
Additional context
Graph 2-6: HH Income Trends, by Income Segment: Number of Households and Percentage Share, July 2006 - July 2013
Table 2-3: Leading Family Restaurant Brands: 2013 Usage Penetration and Usage Share by HH Income: 2011-12 Sales Growth
Table 2-4: Leading Casual Restaurant Brands: Usage Penetration and Usage Share by HH Income: 2011-12 Sales Growth
Influence of employment trends on full-service restaurants
Rise in the unemployment rate results in lower restaurant engagement
Too many part-time jobs, not enough full-time jobs
Reliance on value promotions
Graph 2-7: Full-Time, Part-Time and Total Employment, January 2007 - July 2013
Table 2-5: Full-Time, Part-Time and Total Employment: Number, Share and Year-Over-Year Comparisons: July 2007 - July 2013
Demographic trouble spots persist
Trouble areas
Table 2-6: National Employment Rate by Demographic with Year-Over-Year Comparisons, July 2007 - July 2013
Food price outlook
Graph 2-8: Food at Home vs. Food away from Home Price Trends, 2007-2013
Food at home prices grow at meager rate
Graph 2-9: Food at Home and Alcoholic Beverages at Home, 2007-2013
Full-service restaurant price increases growing faster than overall inflation rate
Graph 2-10: Food and Alcoholic Beverages Away from Home, Full-Service and Limited-Service Meal/Snack Price Trends, 2007-2013
Wholesale food and beverage price trends
Where we’ve been
Table 2-7: Producer Price Index by Food and Beverage Type with Year-Over-Year Comparisons, 2007-2013
Where we’re going
Steakhouses to feel the pinch?
Table 2-8: Livestock, Dairy, and Poultry Price Outlook, 2012-2014
Chapter 3: Full-Service Restaurant Industry Guest Traffic Trends
Summary analysis
Family restaurants
Casual restaurants
Family restaurant guest traffic volume
Daypart and chain/independent status
Graph 3-1: Family Restaurant Guest Traffic Share by Daypart and Chain/Independent Status, 2013
Key demographics
Table 3-1: Family Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
Guest traffic volume: daypart and chain/independent status, by demographic
Table 3-2: Family Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
Guest traffic trending negative
Denny’s bucks the trend
Table 3-3: Leading Family Restaurant Chain Monthly and High-Frequency Use, 2009-2013
Guest traffic growth trends by HH income
Leading family restaurant brands skew to lower-income consumer usage
In some cases, higher proportion of seats filled by people with thinner wallets
Table 3-4: Leading Family Restaurant Chains: 2013 Usage Share by HH Income and 2009-2013
HH Income Share Trends
Casual restaurant guest traffic volume
Daypart and chain/independent status
Graph 3-2: Casual Restaurant Guest Traffic Share by Daypart and Chain/Independent Status, 2013
Key demographics
Table 3-5: Casual Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
Guest traffic volume: daypart and chain/independent status, by demographic
Table 3-6: Casual Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
Guest traffic trending a mixed bag
Table 3-7: Leading Casual Restaurant Chain Monthly and High-Frequency Use, 2009-2013
Guest traffic growth trends: Casual bar and grill restaurant chains
The Cheesecake Factory helps set the pace
Applebee’s, Chili’s and the high-frequency customer
Table 3-8: Leading Casual Bar and Grill Restaurant Chain Monthly and High-Frequency Use Trends, 2009-2013
Guest traffic growth trends: Casual non-bar and grill restaurant chains
Table 3-9: Leading Casual Non-Bar and Grill Restaurant Chain Monthly and High-Frequency Use Trends, 2009-2013
Guest traffic growth trends by HH income
Not immune to down drift in HH income trends
California Pizza Kitchen bucks the trend
Table 3-10: Leading Family Restaurant Chains: 2013 Usage Share by HH Income and 2009-2013 HH Income Share Trends
Chapter 4: Full-Service Restaurant Menu Trends
Summary analysis
Fresh and authentic marketing claim trends
Preparation method trends
Protein trends
Beverage trends
Menu terms
Fresh is a ubiquitous term on restaurant menus
Give credibility to freshness via authentic claims
Table 4-1: Fresh and Authentic Menu Terms: Penetration and Incidence by Restaurant Segment, 2013
More family restaurants using the term original
Table 4-2: Fresh and Authentic Menu Terms: Penetration and Incidence, Family/Midscale Restaurants, 2009 vs. 2013
Casual restaurants are increasingly using “house” menu terms
Table 4-3: Fresh and Authentic Menu Terms: Penetration and Incidence, Casual Restaurants, 2009 vs. 2013
Preparation methods
Family/midscale operators continue to use comfort food preparation methods
Table 4-4: Family/Midscale Restaurant Preparation Method Penetration, 2009 vs. 2013
Casual operators leverage unique preparations to communicate quality
Table 4-5: Casual Restaurant Preparation Method Penetration, 2009 vs. 2013
Menu items
Rotisserie and half chicken entrees gaining traction
Table 4-6: Top Chicken Entrees, Family Midscale and Casual Restaurants, 2009 vs. 2013
Short rib beef entrees are a hot trend
Table 4-7: Top Beef Entrees, Family Midscale and Casual Restaurants, 2009 vs. 2013
Beverages
Tea, coffee and juice offer beverage opportunity
Table 4-8: Nonalcoholic Beverage Penetration and Beverage Item Share, Family/Midscale Restaurants, 2013
Alcoholic beverage menu allows for point of differentiation
Table 4-9: Alcoholic Beverage Penetration and Beverage Item Share, Casual Restaurants, 2013
Chapter 5: Full-Service Restaurant Health and Wellness Trends
Summary analysis
Kids
Claims gaining and losing momentum
Food Fit consumers versus Not Food Fit consumers
Health and wellness trends impact restaurant menus
Menu transparency mandated to help Americans make better choices
Technology assistance
Which will win—knowledge or desire?
Health on the kids’ menu
Kids’ health a top trend
Healthy menu claims: Overview
Gluten free—hot trend on full-service menus
Clean food movement—gaining traction
Healthy menu claims: Family/midscale restaurants
Table 5-1: Family/Midscale Restaurant Healthy Menu Claims, 2009, 2011 and 2013
Family/midscale segment comparison
Table 5-2: Family/Midscale Restaurant Healthy Menu Claims: American, Chinese and Pizza Segments, 2013
Concepts to watch
Healthy menu claims: Casual restaurants
Table 5-3: Casual Restaurant Healthy Menu Claims, 2009, 2011 and 2013
Casual segment comparison
Table 5-4: 2013 Casual Restaurant Healthy Menu Claims: American, Italian and Steakhouse Segments
Concepts to watch
Food Fit Consumers versus Non-Food Fit Consumers
Food Fit
Not Food Fit
Table 5-5: Food Fit and Not Food Fit Consumer Groups: Demographic Analysis
Food Fit members watch what they eat
Table 5-6: Food Fit and Not Food Fit Consumer Groups: Fast Food, Calories, Nutrition Attitudes
Food Fit members over index in usage of Italian casual restaurants
Table 5-7: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Full-Service Casual (w/ Bar and Grill, Italian and Steakhouse) and Family Restaurants
Most family restaurants attract Not Food Fit consumers
Table 5-8: Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Family Restaurant Brands
Food Fit users favor casual restaurants with BFY menus/healthy brand equity
Table 5-9: Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Casual Restaurant Brands
Food Fit users two times more likely to visit CPK 3+ times per month
Table 5-10: Food Fit and Not Food Fit Consumer Groups: Indexed Use of Selected Casual Restaurant Brands by Usage Frequency
Chapter 6: Full-Service Restaurant Mobile and Social Media Trends
Summary analysis
Connecting to restaurant users via social media
Facebook usage among adults age 18+
Table 6-1: Social Media/Networking Use, Facebook Use in Last 30 Days and 16+ Timesper Month: By Demographic
Facebook use by family restaurant brand
Table 6-2: Family Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
Facebook use by casual restaurant brand
Table 6-3: Casual Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
Mobile Segmentation Groups
Table 6-4: Mobile Segmentation Groups Share by Demographic
Mobile segmentation by family restaurant brand
Table 6-5: Mobile Segmentation Groups: Use of Family Restaurants by Brand
Mobile segmentation by casual restaurant brand
Buffalo Wild Wings
Outback Tablemates
Table 6-6: Mobile Segmentation Groups: Use of Casual Restaurants by Brand
Chapter 7: Special Dinner Restaurant Choice Influencers
Summary analysis
Insights
Drilling down, by theme
Healthfulness
Salad/veggies/fruit/sharing
Bundled pricing/non-traditional hours
Specialty cocktails and craft beer
Overview
The fresh factor
Integrating freshness into the brand
Restaurant examples: Chevys Fresh Mex and Whisky Cake
Healthy kids meals
A hot trend
Restaurant examples: Mimi’s Cafe and Red Lobster
Price bundling also a driver in restaurant selection
Graph 7-1: Special Dinner Restaurant Choice Influencers, Degree of Importance and Average Rank, 2013
Casual restaurant-goers are influenced by freshness and quality propositions
Graph 7-2: Special Dinner Restaurant Choice Influencers, Average Rank: All Adults vs. Casual Restaurant Users, 2013
Graph 7-3: Special Dinner Restaurant Choice Influencers, Degree of Importance and Average Rank: Casual Restaurant Users, 2013
Healthfulness-driven decision influencers
Graph 7-1: Healthful/Local Food-Driven Special Dinner Restaurant Choice Influencers: By Demographic, 2013
All-natural and organic are most influential among healthy diners
Table 7-2: 2013 Healthful/Local Food Special Dinner Restaurant Choice Influencers: By Health/Price Attitude, 2013
Salad/veggies/fruit/sharing decision influencers
Graph 7-3: Salad/Veggies/Fruit/Sharing Special Dinner Restaurant Choice Influencers: By Demographic, 2013
Flavorful, fresh salads and vegetarians are more important to healthy diners
Graph 7-4: Salad/Veggies/Fruit/Sharing Special Dinner Restaurant Choice Influencers: By Health/Price Attitude, 2013
Bundled pricing/non-traditional hours decision influencers
Graph 7-5: Special Dinner Restaurant Choice Influencers: Bundled Pricing/Non-Traditional Hours by Demographic, 2013
Specialty cocktail and craft beer decision influencers
Graph 7-6: Special Dinner Restaurant Choice Influencers: Specialty Cocktails and Craft Beer: By Demographic, 2013
Foodies are far more interested in specialty cocktails and craft beers
Graph 7-7: Special Dinner Restaurant Choice Influencers: Specialty Cocktails and Craft Beer: By Demographic, 2013
Chapter 8: Full-Service Family Restaurant Brand Analysis
Steak ‘n Shake
Competitive differentiation: Full-service with QSR characteristics
Growth strategy: Hitting the value-quality nexus
Menu trends: Breakfast skillets, Mexican fare and chili provide differentiation
Table 8-1: Top 15 Steak ‘n Shake Menu Item Types, w/Family/Midscale Burger Restaurant Penetration Comparison: 2013
Consumer food lifestyle segmentation analysis
Graph 8-1: Steak ‘n Shake Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 8-2: 2011-2013 Guest Traffic Usage Frequency Analysis: Steak ‘n Shake
Sales performance
Table 8-2: Steak n’ Shake Quarterly, Annual and Cumulative Same-Store Sales, 2009-2013
Chapter 9: Casual Bar and Grill Restaurant Brand Analysis
Applebee's
Competitive differentiation
Growth strategy: Continued brand revitalization
Menu trends: Diverse menu with shareable food opportunities
Bar strength
Table 9-1: Applebee’s Selected Alcoholic Specialty Drinks
Shareable
Table 9-2: Top 15 Applebee’s Menu Item Types by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
Menu development integral to brand’s revitalization process
Consumer food lifestyle segmentation analysis
Graph 9-1: Applebee's Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 9-2: 2013 Guest Traffic Usage Frequency Analysis: Applebee's
Sales performance
Table 9-3: Applebee's Quarterly and YTD Same-Store Sales, 2010-2012
Table 9-4: Applebee's Annual Same-Store Sales, System-wide Sales, and Locations, 2010-2012
Buffalo Wild Wings
Competitive differentiation: Guest experience
Growth strategy
Unit expansion
Marketing programs that connect with restaurant-goers
Menu trends: Food and drink that evoke fun
And more
Table 9-5: Top 15 Buffalo Wild Wings Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 9-3: Buffalo Wild Wings Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 9-4: Guest Traffic Usage Frequency Analysis: Buffalo Wild Wings, 2013
Sales performance
Table 9-6: Buffalo Wild Wings Systemwide, Company and Franchise Restaurant Sales, Units and Same-Store Sales, 2010-2012
The Cheesecake Factory
Competitive differentiation: Extensive menu
Table 9-7: Cheesecake Factory “SkinnyLicious” Menu: Selected Items, 2013
Growth strategy: Refresh the menu
Menu trends: Appetizers galore
Hitting a wide audience
Table 9-8: Top 15 Cheesecake Factory Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 9-5: The Cheesecake Factory Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 9-6: Guest Traffic Usage Frequency Analysis: The Cheesecake Factory, 2013
Sales performance
Table 9-9: The Cheesecake Factory Revenue, Same-Store Sales and Units, 2008-2013
Chili’s
Competitive differentiation: Value
Growth strategy: Overhaul of restaurant image and operations
Kitchen upgrades provide menu expansion capabilities
Reimage restaurants
Menu innovation and value propositions
Upgraded restaurant technology and sales-building initiatives
Menu trends: Combo meals capture large share of Chili’s menu
Table 9-10: Top 15 Chili’s Menu Item Types, with Casual American Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 9-7: Chile’s Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 9-8: Guest Traffic Usage Frequency Analysis: Chili’s, 2013
Sales performance
Table 9-11: -2009-2013 Brinker International, Inc. Revenue with 2012 and 2013 Chili’s Performance Metrics
Chapter 10: Casual Non-Bar and Grill Restaurant Brand Analysis
California Pizza Kitchen
Competitive differentiation: Gourmet pizza and unexpected fare
Growth strategy: Regain position as pizza authority
Menu trends: Everything from pizza and pasta to Mexican and more
Table 10-1: Top 15 California Pizza Kitchen Menu Item Types, with Casual Pizza Restaurant Penetration Comparison, 2013
Appetizer differentiation
Table 10-2: California Pizza Kitchen: Selected Appetizers, 2013
Consumer food lifestyle segmentation analysis
Graph 10-1: California Pizza Kitchen Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-2: Guest Traffic Usage Frequency Analysis: California Pizza Kitchen, 2013
Sales performance
Mimi’s Cafe
Competitive differentiation: French-gourmet
Ambiance
Menu
Fresh and Fit
Value positioning
Growth strategy: Back to its roots
Broadening alcoholic beverage selection and growing share of off-premise sales
Enter LeDuff
Menu trends: Fish has strong representation on Mimi’s menu
Table 10-3: Top 15 Mimi's Cafe Menu Item Types, by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 10-3: Mimi’s Cafe Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-4: Guest Traffic Usage Frequency Analysis: Mimi’s Cafe, 2013
Sales performance
Olive Garden
Competitive differentiation: Core values and authenticity
Growth strategy: Elevate brand relevance
Menu trends: Differentiating menu by dips, and C.O.P. proteins
Table 10-4: Olive Garden: Selected Dips and Soups, 2013
Table 10-5: Top 15 Olive Garden Menu Item Types with Casual Italian Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 10-5: Olive Garden Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-6: Guest Traffic Usage Frequency Analysis: Olive Garden, 2013
Sales performance
Table 10-6: Olive Garden Monthly Same-Store Sales, Guest Traffic and Menu Pricing Trends, 2013
Outback Steakhouse
Competitive differentiation: No Rules, Just Right
Weekend lunchtime promotion
Growth strategy: Leverage limited-time offers
Menu trends: Highlighting its Aussie culinary point of view
Beverage menu
Food menu
Table 10-7: Top 15 Casual Steakhouse Food Categories by Penetration and Variety, Outback Steakhouse Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 10-7: Outback Steakhouse Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-8: Guest Traffic Usage Frequency Analysis: Outback Steakhouse, 2013
Sales performance
Table 10-8: Outback Steakhouse Restaurant Sales, Same-Store Sales, and Menu Pricing Trends, 2010-2012
P.F. Chang's
Competitive differentiation: Asian niche
Happy hour promotion
Growth strategy: Improve price-value proposition
Promotional value-driven strategies
Menu innovation
Menu trends: Center-of-plate proteins are prominent
Veggie sides and salad entrees differentiate menu
Table 10-9: Top 15 P.F. Chang’s Menu Item Types, with Casual Chinese Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 10-9: P.F. Chang's Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-10: Guest Traffic Usage Frequency Analysis: P.F. Chang's, 2013
Sales performance
Red Lobster
Competitive differentiation: Fresh factor
Growth strategy: Gain market share beyond seafood specialists Playing the health card
Menu trends: Non-seafood dishes differentiate from other seafood specialists
Table 10-10: Red Lobster Selected Combo Plate Menu Offerings, 2013
Bread appetizers and vegetable center-of-plate entrees as differentiator
Table 10-11: Top 15 Red Lobster Menu Item Types with Casual Seafood Restaurant Penetration Comparison, 2013
Consumer food lifestyle segmentation analysis
Graph 10-11: Red Lobster Usage Frequency Food Segmentation Analysis
Guest traffic analysis
Graph 10-12: Guest Traffic Usage Frequency Analysis: Red Lobster, 2013
Sales performance
Table 10-12: Red Lobster Monthly Same-Store Sales, Guest Traffic and Menu Pricing Trends, 2013
Appendix
Methodology
Consumer survey methodology
Market size and forecast
Report table interpretation
Consumer segmentation groups
Food Lifestyle
Mobile Users
Terms and definitions
Supermarkets
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions

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