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Air Care in Iran

  • March 2016
  • -
  • Euromonitor International
  • -
  • 12 pages

Standard spray/aerosol air fresheners remained the most common air care product in Iran during 2015. In fact, this category has been present for many years, and is thus very well-known amongst most individuals. By contrast, other categories suffer from very limited awareness, which hampers their growth. Products such as gel air fresheners and candle air fresheners are very new, and have been discovered only by a small group of consumers who are more concerned about the interior design of their...

Euromonitor International's Air Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Iran
AIR CARE IN IRAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Air Care: % Value 2011-2015
Table 4 LBN Brand Shares of Air Care: % Value 2012-2015
Table 5 Forecast Sales of Air Care by Category: Value 2015-2020
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Executive Summary
the Low Base of Most Categories and Improvements in the Availability of Products Are the Main Drivers of Growth
the More Stable Economic Situation and the Decline in the Inflation Rate Result in Relatively More Spending on Home Care in 2015
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Growth in the Forecast Period Will Be Totally Dependent on the Purchasing Power of Middle-income Consumers
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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