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Air Care in Macedonia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 17 pages

Current value sales of air care rose by 2% to reach MKD75 million in 2016. This is a modest performance for air care, bearing in mind that in many other countries this is a rapidly developing home care category. There are two conflicting trends affecting the growth of air care in Macedonia. The trends of convenience and improved quality of life are driving the growth of air care upwards. Nonetheless, with the development of internet and social media, some consumers have concluded that many of th...

Euromonitor International’s Air Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Macedonia
AIR CARE IN MACEDONIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Air Care: % Value 2012-2016
Table 4 LBN Brand Shares of Air Care: % Value 2013-2016
Table 5 Forecast Sales of Air Care by Category: Value 2016-2021
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Saponia Dd in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 1 SAPONIA dd: Key Facts
Summary 2 Saponia dd (Saponia Komerc only): Operational Indicators
Competitive Positioning
Summary 3 Saponia dd: Competitive Position 2016
Executive Summary
Convincing Growth of Home Care in 2016
Convenience and Innovation Main Drivers of Home Care in Macedonia
International Companies Dominate Home Care in Macedonia
Supermarkets Dominates Home Care Products Distribution
Home Care To See Slowdown in Growth
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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