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Celebrity Power and Its Influence on Global Consumer Behaviour

  • March 2014
  • -
  • Euromonitor International
  • -
  • 69 pages

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can. This new global report analyses the ways in which marketers are exploiting celebrity power to create an emotional bond with the consumer and thus increase sales.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table Of Contents

Celebrity Power and Its Influence on Global Consumer Behaviour
CELEBRITY POWER AND ITS INFLUENCE ON GLOBAL CONSUMER BEHAVIOUR
Euromonitor International
March 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Overview of Celebrity Culture
Types of Celebrity Marketing
Summary 1 Types of Celebrity Marketing, 2014
Consumer Market Trends
Chart 1 Global Sales in Selected Categories 2007/2012
Consumer Attitudes
Outlook and Recommendations
Overview
the Evolution of Celebrity Culture
Most Powerful Celebrities
Table 1 The World's 20 Most Powerful Celebrities in 2013
Celebrity Chefs
Summary 2 Celebrity Chefs by Country 2013
the Emergence of Celebrity Culture in China
Table 2 China's Most Influential Celebrities in 2013
Types of Celebrity Marketing
Building Brand Empires
Summary 3 Leading Celebrity Brands 2013
Celebrity Endorsement
Summary 4 Leading Japanese Celebrities by Number of Companies Endorsed in 2012
Summary 5 Leading Celebrity Endorsers in China, 2013
Summary 6 Leading Bollywood Endorsers in India, 2013
Commercial Opportunities for Athletes
Summary 7 Athletes' Earnings from Endorsements 2013
Commercial Opportunities for Celebrity Chefs
Summary 8 Leading Celebrity Chefs by Net Worth 2013
Use of Social Media
Chart 2 Top Celebrity Tweeters in February 2014
Celebrity-branded Products
Summary 9 New Celebrity Fragrance Launches 2012-2014
Summary 10 Celebrity Beauty Lines, 2014
Summary 11 Celebrity Fashion Labels 2014
Collaborating With Brands
Summary 12 Recent Fashion Retailer Collaborations 2014
Leveraging Celebrity Voices
Celebrities Promoting Causes
Summary 13 Celebrity Charity Involvement 2014
Impact on Markets and Behaviour
Beauty and Personal Care
Table 3 The Global Market for Colour Cosmetics 2007/2012
Summary 14 Recent Use of Celebrities as Anti-Ageing Brand Ambassadors
Table 4 The Global Market for Selected Beauty Products 2007/2012
Table 5 Leading Celebrity Fragrances by Global Sales 2012
Cosmetic Surgery
Table 6 Number of Aesthetic Procedures: Top 20 Countries 2011
the Baby Market
Table 7 Leading National Markets for Baby and Toddler Wear 2007/2012
Consumer Attitudes Towards Celebrities
Role Models
Chart 3 Attitudes to Celebrity Role Models by Gender 2011
Chart 4 Attitudes to Celebrity Role Models by Age 2011
Chart 5 Attitudes to Celebrity Role Models by Country 2011
Chart 6 Willingness to Pay More for Celebrity-endorsed Beauty Products, by Gender 2013
Chart 7 Willingness to Pay More for Celebrity-endorsed Beauty Products, by Age 2013
Chart 8 Willingness to Pay More for Celebrity-endorsed Beauty Products, by Country 2013
Chart 9 Celebrities Deemed Most Effective in Raising Awareness of a Cause 2013
Outlook and Recommendations
Trends To Watch
Chart 10 Forecast Sales in Selected Beauty and Clothing Categories 2012/2017
Recommendations To Marketers
Summary 15 Recommendations and Opportunities












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