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Analgesics in Romania

  • October 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Analgesics saw current value growth of 6% in 2016, following a much steeper rise of 12% recorded in 2015. The slowdown of this category’s development is explained on the one hand by the decline in the price of medicines in general in 2016, as a result of the reduction of the VAT rate from 24% to 9%, in effect since January 2016. On the other hand the intense promotional activity of producers did not have such high yield as before, despite the continuous promotional activity of OTC medicines. Rom...

Euromonitor International’s Analgesics in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Analgesics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Analgesics in Romania
ANALGESICS IN ROMANIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Analgesics by Category: Value 2011-2016
Table 2 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 4 NBO Company Shares of Analgesics: % Value 2012-2016
Table 5 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 6 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Reckitt Benckiser Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Table 8 Reckitt Benckiser Romania Srl: Key Facts
Table 9 Reckitt Benckiser Romania Srl: Operational Indicators
Competitive Positioning
Summary 1 Reckitt Benckiser Romania Srl: Competitive Position 2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 2 Zentiva SA: Key Facts
Summary 3 Zentiva SA: Operational Indicators
Competitive Positioning
Summary 4 Zentiva SA: Competitive Position 2016
Executive Summary
Growth of the Consumer Health Market Is Slower in 2016 Than in the Review Period
Consumers Are More Interested in Dietary Supplements With Preventive Functions
Domestic Companies Gain Value Shares From International Companies in Within Vitamins and Dietary Supplements
Only Authorised Pharmacies and Drugstores Will Be Able To Sell Medicines Online
Growth of Consumer Health Will Be Slower During the Forecast Period Than in the Review Period
Key Trends and Developments
Pharmaceutical Companies Continue To Focus on OTC Products, Vitamins and Dietary Supplements, As the Rx Price Constraints Make Their Profitability Impossible
Ban on Smoking in Public Areas and Children's Playgrounds Introduced in 2016
Advertising of OTC and Vds Products Is Likely To Be Restricted in the Mass Media in Romania
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 11 Life Expectancy at Birth 2011-2016
Market Data
Table 12 Sales of Consumer Health by Category: Value 2011-2016
Table 13 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 15 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 16 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 17 Distribution of Consumer Health by Format: % Value 2011-2016
Table 18 Distribution of Consumer Health by Format and Category: % Value 2016
Table 19 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 5 Research Sources












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