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Home Care in India

  • March 2016
  • -
  • Euromonitor International
  • -
  • 66 pages

The prime minister of India, Mr Narendra Modi, has started a campaign “Swachh Bharat” to clean the country. Due to the combined effect of awareness campaigns by the government and subsequently by leading home care companies such as Hindustan Unilever Ltd, the awareness about hygiene-related products such as toilet cleaners, surface cleaners, hand wash and personal care has improved. It has eventually resulted in higher sales of home care products in the country.

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in India
HOME CARE IN INDIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Government Initiatives Increase Awareness About Home Care Products
Companies Try To Increase Value Sales by Adding Benefits To Existing Products
Leading Players Compete on Price in Home Care
Internet Retailing Emerges As A Significant Channel for Home Care
Home Care Is Expected To Grow Faster Due To Increased Rural Consumption
Key Trends and Developments
Home Care Companies Continue To Launch Smaller Pack Sizes To Encourage Trial
Private Label Companies Placing Home Care Products in the Mid-price Range
Home Care Companies Launch Specialised Products in the Wake of Disease Outbreaks
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 Sales of Home Care by Region: Value 2010-2015
Table 5 Sales of Home Care by Region: % Value Growth 2010-2015
Table 6 Sales of Home Care by Rural vs Urban: % Value 2015
Table 7 NBO Company Shares of Home Care: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care: % Value 2012-2015
Table 9 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 10 Distribution of Home Care by Format: % Value 2010-2015
Table 11 Distribution of Home Care by Format and Category: % Value 2015
Table 12 Forecast Sales of Home Care by Category: Value 2015-2020
Table 13 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 Forecast Sales of Home Care by Region: Value 2015-2020
Table 15 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Dabur India Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 2 Dabur India Ltd: Key Facts
Summary 3 Dabur India Ltd: Operational Indicators
Competitive Positioning
Summary 4 Dabur India Ltd: Competitive Position 2015
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 5 Hindustan Unilever Ltd: Key Facts
Summary 6 Hindustan Unilever Ltd: Operational Indicators
Competitive Positioning
Summary 7 Hindustan Unilever Ltd: Competitive Position 2015
Procter and Gamble Home Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Home Products Ltd: Key Facts
Summary 9 Procter and Gamble Home Products Ltd: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble Home Products Ltd: Competitive Position 2015
Rohit Surfactants Pvt Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 11 Rohit Surfactants Pvt Ltd: Key Facts
Summary 12 Rohit Surfactants Pvt Ltd: Operational Indicators
Competitive Positioning
Summary 13 Rohit Surfactants Pvt Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Air Care by Category: Value 2010-2015
Table 17 Sales of Air Care by Category: % Value Growth 2010-2015
Table 18 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 19 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 20 NBO Company Shares of Air Care: % Value 2011-2015
Table 21 LBN Brand Shares of Air Care: % Value 2012-2015
Table 22 Forecast Sales of Air Care by Category: Value 2015-2020
Table 23 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2010-2015
Category Data
Table 25 Sales of Dishwashing by Category: Value 2010-2015
Table 26 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 27 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 28 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 29 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2010-2015
Table 32 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 34 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 35 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 36 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2010-2015
Category Data
Table 39 Automatic Detergents by Type: % Value Analysis 2010/2015
Table 40 Sales of Laundry Care by Category: Value 2010-2015
Table 41 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 42 Sales of Laundry Aids by Category: Value 2010-2015
Table 43 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Detergents by Category: Value 2010-2015
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 46 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 47 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 48 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 49 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 50 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 52 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Polishes by Category: Value 2010-2015
Table 55 Sales of Polishes by Category: % Value Growth 2010-2015
Table 56 NBO Company Shares of Polishes: % Value 2011-2015
Table 57 LBN Brand Shares of Polishes: % Value 2012-2015
Table 58 Forecast Sales of Polishes by Category: Value 2015-2020
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Surface Care by Category: Value 2010-2015
Table 61 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 62 NBO Company Shares of Surface Care: % Value 2011-2015
Table 63 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 64 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Toilet Care by Category: Value 2010-2015
Table 67 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 68 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 69 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 70 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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