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Home Care in India

  • March 2017
  • -
  • Euromonitor International
  • -
  • 58 pages

Initiatives taken by the government such as “Swachh Bharat”, aiming towards a cleaner India and increasing promotional activities by the leading home care companies, has increased the awareness of home care products among consumers. In addition, leading companies in home care have specifically increased their promotional activities, advertising and marketing campaigns to gain share and bring about awareness amongst rural and semi-rural consumers. As a result, consumers evolved in their purchasin...

Euromonitor International’s Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in India
HOME CARE IN INDIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Increasing Consumer Awareness of Home Care Continues To Drive Growth
Home Care in India Remains A Price-driven Market
Laundry Care Companies Dominate Home Care
Internet Retailing for Home Care Gaining in Prominence
Increasing Advertising and Promotional Activities To Drive Growth
Key Trends and Developments
Consumer Preferences Evolving With Time
Rural Consumers Continue To Switch To Branded Products
Increasing Government Initiatives To Drive Growth
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Dabur India Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 2 Dabur India Ltd: Key Facts
Summary 3 Dabur India Ltd: Operational Indicators
Competitive Positioning
Summary 4 Dabur India Ltd: Competitive Position 2016
Godrej Consumer Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 5 Godrej Consumer Products Ltd: Key Facts
Summary 6 Godrej Consumer Products Ltd: Operational Indicators
Competitive Positioning
Summary 7 Godrej Consumer Products Ltd: Competitive Position 2016
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 8 Hindustan Unilever Ltd: Key Facts
Summary 9 Hindustan Unilever Ltd: Operational Indicators
Competitive Positioning
Summary 10 Hindustan Unilever Ltd: Competitive Position 2016
Jyothy Laboratories Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 11 Jyothy Laboratories Ltd: Key Facts
Summary 12 Jyothy Laboratories Ltd Operational Indicators
Competitive Positioning
Summary 13 Jyothy Laboratories Ltd: Competitive Position 2016
Rspl Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 14 RSPL Ltd: Key Facts
Summary 15 RSPL Ltd: Operational Indicators
Competitive Positioning
Summary 16 RSPL Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Household Possession of Dishwashers 2011-2016
Category Data
Table 20 Sales of Dishwashing by Category: Value 2011-2016
Table 21 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 23 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 24 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Home Insecticides by Category: Value 2011-2016
Table 27 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 29 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 30 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 31 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 33 Household Possession of Washing Machines 2011-2016
Category Data
Table 34 Sales of Laundry Care by Category: Value 2011-2016
Table 35 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 36 Sales of Laundry Aids by Category: Value 2011-2016
Table 37 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 38 Sales of Laundry Detergents by Category: Value 2011-2016
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 40 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 41 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 42 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 43 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 44 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 45 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 46 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 47 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Polishes by Category: Value 2011-2016
Table 49 Sales of Polishes by Category: % Value Growth 2011-2016
Table 50 NBO Company Shares of Polishes: % Value 2012-2016
Table 51 LBN Brand Shares of Polishes: % Value 2013-2016
Table 52 Forecast Sales of Polishes by Category: Value 2016-2021
Table 53 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Surface Care by Category: Value 2011-2016
Table 55 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 56 NBO Company Shares of Surface Care: % Value 2012-2016
Table 57 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 58 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 59 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Toilet Care by Category: Value 2011-2016
Table 61 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 62 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 63 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 64 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021












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