Regional player Prismar de Costa Rica SA should maintain its competitive advantage within mixed retailers in Costa Rica over the forecast period, with it providing a good combination of popular grocery goods along with high-quality imported and exclusive non-grocery items. The strong brand position and high popularity of this operator amongst a wide base of mid and high-income local consumers is mostly based on its ability to provide very competitive unit prices on high rotation goods (often in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Prismar de Costa Rica SA in Retailing (Costa Rica) PRISMAR DE COSTA RICA SA IN RETAILING (COSTA RICA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Private Label Summary 1 Prismar de Costa Rica SA: Private Label Portfolio Competitive Positioning Summary 2 Prismar de Costa Rica SA: Competitive Position 2016