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Baby Food in Morocco

  • September 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Moroccan parents faced a paradoxical situation in baby food in 2016. There is increasing social awareness regarding natural feeding, in parallel with an increase in the number of women in the workforce. As a result, parents have been choosing between “need to buy” products and “healthy to buy” ones. Indeed, the category experienced fluctuating growth among categories, resulting in an increase of 2% in both current value and volume in 2016, reaching Dh954 million.

Euromonitor International’s Baby Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby Food in Morocco
BABY FOOD IN MOROCCO
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2011-2016
Table 2 Sales of Baby Food by Category: Value 2011-2016
Table 3 Sales of Baby Food by Category: % Volume Growth 2011-2016
Table 4 Sales of Baby Food by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baby Food: % Value 2012-2016
Table 6 LBN Brand Shares of Baby Food: % Value 2013-2016
Table 7 Distribution of Baby Food by Format: % Value 2011-2016
Table 8 Forecast Sales of Baby Food by Category: Volume 2016-2021
Table 9 Forecast Sales of Baby Food by Category: Value 2016-2021
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2016-2021
Executive Summary
Packaged Food Records Slower Value Growth in 2016
Social Media and TV Shows Fuel Consumer Health Concerns
Domestic Companies Continue To Lead Packaged Food in 2016
Internet Retailing Continues To Grow in Popularity
Packaged Food Expected To Post Growth Over Forecast Period
Key Trends and Developments
Demand for Healthy and Natural Goods Continues To Grow Rapidly
Rising Demand for Gluten Free Foods
Internet Retailing Sales Rising Rapidly From Small Base
Dynamic Brand Licencing Developments
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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