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Bath and Shower in Georgia

  • April 2017
  • 23 pages
  • Euromonitor International
Report ID: 207709

Summary

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In 2016, fluctuations and devaluation of Georgian currency against US dollar and euro continued. This fact conditioned a lack of certainty amongst consumers in terms of purchases; as a result, more mature categories with long-term presence gained higher value shares within bath and shower. Bar soap managed to gain two percentage points since 2014 (the year when devaluation of local currency started) and its value sales amounted to 45% of overall bath and shower sales in 2016. Before 2014 it was...

Euromonitor International’s Bath and Shower in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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