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Wound Care in Guatemala

  • September 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Wound care is a very standard category in Guatemala, with traditional products such as gauze and tape representing the majority of products sold. In 2016, gauze, tape and other wound care accounted for a 57% value share of wound care. The low disposable incomes of the bulk of consumers, who can only afford standard products, hinders innovation within wound care.

Euromonitor International’s Wound Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wound Care in Guatemala
WOUND CARE IN GUATEMALA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2011-2016
Table 2 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Wound Care: % Value 2012-2016
Table 4 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 5 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Executive Summary
Growth in 2016
Innovation Continues To Be Common Within Consumer Health
More Dynamism Comes From International Companies
Independent Small Grocers Are Key Retailers
Strong Performance Expected Over the Forecast Period
Key Trends and Developments
Marketing Trends in Guatemala
Self-medication in Guatemala
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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