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Yoghurt and Sour Milk Products in Greece

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Plain strained yoghurt is the most popular type of yoghurt in Greece, accounting for 90% of total packaged yoghurt consumed in Greece. In terms of packaging, consumers are increasingly migrating to 1kg packs that offer better value for money. Added-value products such as functional yoghurt and yoghurt which is combined with jam and preserves or cereal are losing ground as consumers opt for more basic and therefore more affordable products.

Euromonitor International’s Yoghurt and Sour Milk Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Yoghurt and Sour Milk Products in Greece
YOGHURT AND SOUR MILK PRODUCTS IN GREECE
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2011-2016
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2011-2016
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2011-2016
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2011-2016
Table 6 Sales of Fruited Yoghurt by Flavour: Rankings 2011-2016
Table 7 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2012-2016
Table 8 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2013-2016
Table 9 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2011-2016
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Internet Strategy
Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Alfa-Beta Vassilopoulos: ?? Vassilopoulos, interior view, supermarkets in Thessaloniki
Private Label
Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2015
Delta Foods SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 4 Delta Foods SA: Key Facts
Summary 5 Delta Foods SA: Operational Indicators
Competitive Positioning
Summary 6 Delta Foods SA: Competitive Position 2016
Elais Unilever Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 7 Elais Unilever Hellas SA: Key Facts
Summary 8 Elais Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 9 Elais Unilever Hellas SA: Competitive Position 2016
Frieslandcampina Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 10 FrieslandCampina Hellas SA: Key Facts
Competitive Positioning
Summary 11 FrieslandCampina Hellas SA: Competitive Position 2016
Executive Summary
Value Sales Continue To Post A Decline
Balance Is Gradually Restored After Turbulence in 2015
Delta Foods SA Leads Sales
Supermarkets Leads Sales
Forecast Remains Rather Gloomy Amidst the Ongoing Recession
Key Trends and Developments
Shift Away From Consumer Foodservice Benefits Packaged Food
Political and Economic Turbulence Influences Consumption Patterns
Demographic Trends Further Hinder Growth
Prices Increase Amidst Vat Hike and A Slowdown in Promotional Activities
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources












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