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Yoghurt and Sour Milk Products in Greece

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Summary

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Plain strained yoghurt is the most popular type of yoghurt in Greece, accounting for 90% of total packaged yoghurt consumed in Greece. In terms of packaging, consumers are increasingly migrating to 1kg packs that offer better value for money. Added-value products such as functional yoghurt and yoghurt which is combined with jam and preserves or cereal are losing ground as consumers opt for more basic and therefore more affordable products.

Euromonitor International’s Yoghurt and Sour Milk Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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